TEAM LEWIS Singapore secured 4 wins at this year’s MARKies Awards organised by Marketing-Interactive including 1 gold, 2 silver and 1 bronze for its work with Pizza Hut Singapore.
The collaboration on Pizza Hut’s “It’s Melts Time” campaign saw the team bring home accolades in both creative and effective use categories, showcasing our team’s dedication in delivering outstanding results for clients.
Their efforts were recognised in multiple categories at the MARKies Awards, underscoring the campaign’s exceptional impact. These include:
- GOLD: Most Creative – Launch / Relaunch
- SILVER: Most Creative – Content Marketing
- SILVER: Most Effective Use – Content
- BRONZE: Most Effective Use – Consumer Insights
“We are proud to clinch gold in a category traditionally dominated by pure creative agencies. This is an encouraging sign that we are doing something right. Having said that, this win would not be possible without our heritage in research and insights that steered our strategy and creatives in the right direction. Aside from creatives, It’s Melts time was a 360 campaign that covered PR and influencer engagement as well. This might have been the thing that set us apart.” – Edward Teo, Senior Creative Lead, TEAM LEWIS Singapore.
The awards signify the industry’s recognition for the agency’s professionalism and excellence in public relations and creativity. Congratulations to all the winners for this year’s 2024 MARKies Awards. View the full list of winners here.
Using key consumer insights, TEAM LEWIS Singapore developed an integrated campaign for Pizza Hut’s Melts and leveraged digital channels using three specially produced digital videos that focused on its target audiences. The team also created additional content for social following a stunt in which passers-by were given the chance to try the new Melts for free.
Pizza Hut Melts sold out within the first two weeks of its launch, with total sales of the product exceeding the forecasted figure by 400%, and garnering 60 pieces of media and social content by key media and influencers in the launch month.
To find out more about our work with Pizza Hut, visit our Case Study page here: https://www.teamlewis.com/asia/case-studies/pizza-hut/.
