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Published on

September 20, 2017


fake news

The Role of Fake News on Media and Brand Consumption sheds light on what constitutes as fake news, how it spreads, who’s responsible for its proliferation, its impact on media and brands, and more. For instance, did you know:

  • 72% of Americans say that social media platforms should be responsible for blocking sources of fake news
  • 78% believe fake news damages the credibility of the media industry
  • 66% say they only trust content from media outlets they are familiar with

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