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Published on

November 23, 2020


Here’s Your Guide

We’re all used to seeing the traditional marketing funnel (also commonly known as the sales funnel). We’re familiar with its structure; awareness, interest, consideration, action, advocacy. But is it still that simple?

In this guide, we explore the traditional marketing funnel and what exactly has changed. We’ll also explain a new model for sales and marketing teams, and how marketers can best use it.

What’s inside:

  • The traditional marketing funnel
  • Customers and control
  • The evolution of content
  • The quantum funnel
  • How marketers can adapt
    • The importance of storytelling
    • A note on reporting
    • A checklist for headless content

You can also find out more about our demand generation service or get in touch with us.

To download the guide, select full screen mode and click the download button on the top of your screen.

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