Here’s Your Guide
We’re all used to seeing the traditional marketing funnel (also commonly known as the sales funnel). We’re familiar with its structure; awareness, interest, consideration, action, advocacy. But is it still that simple?
In this guide, we explore the traditional marketing funnel and what exactly has changed. We’ll also explain a new model for sales and marketing teams, and how marketers can best use it.
- The traditional marketing funnel
- Customers and control
- The evolution of content
- The quantum funnel
- How marketers can adapt
- The importance of storytelling
- A note on reporting
- A checklist for headless content
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