There is a story worth living
Challenge
When one of the world’s leading imaging specialists, Canon, needed to establish a new European position in Portugal, LEWIS was the choice. The challenge? Be present in the lives of everyone who want their pictures to tell a story, regardless of the device used. The motto “Live for the Story” was created.
Approach
To achieve this ambitious goal, LEWIS organized a series of seven thematic photography workshops. Led by brand ambassadors, each of the three-hour workshops focused on a specific area – travel, nature, family, gastronomy, sport, or art and culture. The short sessions were aimed at the final users and were supported by influencers.
Results:
178 consumers participated in the workshops
Online reach of 67,000