Building Awareness through SEO & SEM
Certis Security Australia has provided integrated security solutions for decades, in industries including aviation, transport, logistics, healthcare, government, critical infrastructure and commercial property.
Certis Security Australia has a global presence but within Australia it competes with other local physical security providers. They wanted to:
- Increase the visibility of their website in Australia
- Push brand awareness
- Improve their search engine ranking
TEAM LEWIS derived a search strategy, to gain awareness by creating new pages to optimise for industry keywords while supplementing it with SEM to target competitor and service keywords.
In an eight-month engagement, TEAM LEWIS
- Created and optimised 8 webpages
- Increased organic traffic to site by 15%
- Tripled the CTR for search ads
Check out their website here.