Becoming a trusted partner in a digital era
Challenge
In 2016, Cisco Systems Portugal presented LEWIS the following challenge: whilst already a major player in the IT sector, it was time for a new disruptive position. The goal was to establish its position as a local trusted partner in the emerging digitization era, both for the public and private sector.
Approach
To achieve this, the strategy began with local case studies that demonstrated the power of digitization. Alongside this, LEWIS capitalized on Cisco’s presence at the 2016 Web Summit to influence discussions around innovation in Portugal.
Results:
38% increase in Digital Transformation coverage
48% of Web Summit coverage appeared in T1 media