Emarsys: Creating Momentum With Insights Across Channels
Emarsys is the omnichannel customer engagement platform of choice for more than 2,500 companies worldwide, the majority of which are in the retail and ecommerce industries. When COVID-19 was declared a pandemic in March, Emarsys developed Covid-19 Commerce Insight (ccinsight) with GoodData to track the pandemic’s effect on consumer expenditure online. Emarsys had lofty goals for ccinsight—to help guide customers, partners and the business community during the crisis by providing a global and regional picture of pure ecommerce and online retail activities, performance and trends. However, to deliver on this, Emarsys needed help to drive awareness of the tool.