For three years running, TEAM LEWIS has managed the annual Epson Youth Challenge event. The challenge over the years has been to sustain media interest, as well as introduce fresh ideas and perspectives across both social media and PR to drive registrations and increase participation numbers.
On the PR front, we embraced different perspectives that spotlight fresh aspects of EYC each year, while keeping Epson’s contribution to youth sports development in Singapore as a constant underlying theme.
For social media, we conceptualised and created distinct visual styles for each iteration that aligned with our tailored messaging for each of the three annual events.
No. of social media posts
Total Post Engagements
Total Post Reach
No. of media clippings
Total Media Reach
