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LEWIS

Company

Epson

Office

Singapore

Services

CSR, Integrated Marketing, Public Relations, Social Media

Services

Technology

Epson Youth Challenge


For three years running, LEWIS has managed the annual Epson Youth Challenge event. The challenge over the years has been to sustain media interest, as well as introduce fresh ideas and perspectives across both social media and PR to drive registrations and increase participation numbers.

Strategy


On the PR front, we embraced different perspectives that spotlight fresh aspects of EYC each year, while keeping Epson’s contribution to youth sports development in Singapore as a constant underlying theme.

For social media, we conceptualised and created distinct visual styles for each iteration that aligned with our tailored messaging for each of the three annual events.

Social Media Results


54

No. of social media posts

113,753

Total Post Engagements

616,915

Total Post Reach

 

News coverage across print, online, and regional broadcast media including Channel NewsAsia and HubSports 360

 

Winner of the Bronze award for Excellence in Corporate Social Responsibility at the 2017 Marketing Excellence Awards

Media Results


64

No. of media clippings

115+ million

Total Media Reach

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