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TEAM LEWIS LEWIS

Company

GE Healthcare

Office

Eindhoven

Services

Webinar Series


Challenge

When it became clear that the physical training and seminars of its Women’s Health department could not take place because of COVID-19, GE Healthcare asked LEWIS for help. Together, LEWIS and GE Healthcare thought carefully about a suitable alternative, namely a series of webinars. LEWIS took care of all video, asset creation and webinar hosting.

Approach

With a four-part webinar series called ‘Master’s Tips on …’ GE Healthcare wanted to stay top of mind with European gynecologists and obstetricians. In the series, Dr. Kai Sven-Heling, the key opinion leader on the 13-week ultrasound, shares his tips and tricks.

In order for the webinar to run smoothly, Dr. Kai Sven-Heling’s presentations were recorded in advance. The introduction and Q&A took place live.

The promotion of the webinars took place through GE Healthcare’s own channels: the Voluson™️ Club website, the Voluson Club newsletter, the global social channels & Elevate. The templates and creative assets were provided by LEWIS.

In the future, the series will also be available through their Voluson Club and possibly through a lead gen campaign to appeal to new audiences within a content marketing program.

 

Results

– 5,750 registrations

– 2,673 live viewers

– 194 conversations

– 20% new marketing contacts

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