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LEWIS

Company

INFOSYS

Office

London

Services

Technology

Services

Public Relations, social media

INFOSYS


To elevate a brand amongst global leaders at the World Economic Forum in Davos is no easy thing. But that’s exactly what we did when Infosys, a global leader in technology services & consulting, asked us to.


We saw that the major focus at the forum was ‘Responsive and Responsible Leadership in the Fourth Industrial Revolution’. Through deep analysis we designed a campaign that centred around a powerful multi-market research report, “Amplifying Human Potential: Towards Purposeful Artificial Intelligence”. We then designed and executed a programme which delivered meetings with CXOs, CEOs, Chairmen; an immediate uplift in pipeline; 1.7m social media impressions; and 331 targeted articles.

Results


1.7m

Figure increase in new pipeline

Awards

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