Company

INVISTA

Office

China

Services

,

INVISTA


INVISTA is one of the world’s largest integrated producers of chemical intermediaries, polymers and fibers. In markets like China where e-commerce is gaining momentum, concerns about Intellectual Property (IP) protection are at a high. INVISTA is taking a stand by putting the spotlight on issues surrounding IP rights and calling for change in the textile industry.

Strategy

To meet the task at hand, LEWIS China designed an integrated, research-led campaign to highlight the state of IP in China’s textile industry. The results and findings from a survey we developed were shared with media and communicated through advertorials and WeChat.

In addition to these efforts, we put together a line-up of distinguished speakers at an offline seminar to open up the discussion on IP protection and its effects on businesses and consumers. The speakers included a leading expert in IP protection, an association representative from China’s textile industry and INVISTA’s Global Business Director for Denim and Wovens.

Results

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