MiR (Mobile Industrial Robot) is a leading global producer of collaborative mobile robots. As a key market leader in Denmark and Europe’s robotic industry, the company set its sights on China in early 2017.
LEWIS China started working with MiR since 2018 to help the brand build crucial industry media relation from the ground up and to establish themselves as key opinion leaders in the region and to build new business opportunities through the expansion.
Despite industrial robots having immense potential in manufacturing, industry and logistics, the Chinese market knew little about the company and its applications. LEWIS has helped to build MiR’s brand reputation in the Chinese market, outlining the brand’s main audience in the region and providing them with information that is actually valuable to them.