Mitsubishi Electric
Challenge
Following Mitsubishi Electric’s latest press campaign, Beauty is a condition of wellbeing, LEWIS designed and managed the I love ME campaign (where ME also stands for Mitsubishi Electric) to analyze the relationship between Italians and the concept of mental and physical wellbeing in their own homes.
Approach
LEWIS conducted online research with a sample of 1,000 people, based on three key areas: the idea of well-being, the ideal home and the ideal indoor climate. Thanks to LEWIS, Mitsubishi Electric was supported by Qlik, a long-term client of the agency. Qlik, a leader in data analysis, created a free app to combine and analyze the data, providing some very interesting insights. To show the results of the research, LEWIS developed four infographics, one general and one for each of the three investigated areas. LEWIS also distributed a press release and organized a successful launch event attended by many journalists. Tessa Gelisio was chosen as the campaign’s ambassador for her interest in the key campaign issues. She shared the data both on her blog, Ecocentrica, and on her social pages. The campaign also included content creation activities, such as a video interview with people around the streets of Milan, for the company’s social channels.
Results
1,000 people surveyed online
20 journalists attended the press event
141 likes, 6 comments and 32 shares on Tessa Gelisio’s Facebook post
41 articles published on the main newspapers and magazines (lifestyle, generalist, vertical and consumer)
Clippings
Several local newspapers (La Repubblica-Bologna, Il Tirreno, La Nuova Sardegna, La Nuova di Venezia, Il Mattino di Padova, Gazzetta di Reggio, La Provincia Pavese, Mbnews.it)
Vertical newspapers (Blu&Rosso, CasaeClima.com, Quotidiano Immobiliare, QuotidianoCasa.it, MercatoTotale.com, TradeBianco.it, IlGiornaledelTermoidraulico.it)