Defining the Narrative
MuleSoft has emerged as one of the fastest-growing companies in enterprise software. Integration of software applications is increasingly a strategic part of core commercial propositions. The company wanted a narrative that resonated with business leaders and Chief Information Officers, alike.
Strategy
TEAM LEWIS developed an executive profiling campaign to gain greater visibility for CEO, Greg Schott. The team secured in-person interviews with channels such as Bloomberg, Forbes, San Francisco Chronicle and Reuters. This was done by showcasing his unique perspective on workplace trends.
The team also took a content-focused approach for MuleSoft founder, Ross Mason. His visibility campaign revolved around trending news and rapid response commentary. Op-ed bylines were placed in national and international media.
Proprietary content from our research arm strengthened these programs. Ultimately issuing a full report on the results – the teams created a survey for senior decision makers on topics related to IT priorities, APIs and The Cloud.
Results
MuleSoft increased in strategic media interviews by 100% and increase trade and business coverage by 36% over two years. Examples include:
- The Wall Street Journal
- Forbes
- CNBC
- Bloomberg
- Huffington Post
- Fortune
- Business Insider
- CIO
- San Francisco Chronicle
Original content drew in over 100,000 views from the first five posts, as well as 2,000+ likes and 700+ content shares.
For purely lead generation the exercise was one of the most successful ever for MuleSoft.