Company

OMI

Office

Hong Kong

Services

OMI Maiden Launch In Hong Kong


It can be tough to stand out in such a competitive matchmaking app landscape.

Our key challenge was to help Omi enter the Hong Kong market and raise its local popularity, targeting wider audience to create buzz via social media to drive download’s of the app.

Strategy


LEWIS worked closely with Omi’s marketing team to create a launch campaign that were truly engaging. We invited 3 top-tier Hong Kong KOLs to create 3 tailor-made videos on YouTube according to Omi’s unique features, namely high-quality user base, AI verification, and quiz.

From storyline, research to identifying the suitable KOLs, LEWIS was able to create a splash of Omi’s on YouTube to portray Omi as more than just a dating app but a social platform

 

 

We also created localised content that addressed speak to local audience, to maximise reach and engagement on YouTube, so as to boost downloads of the app in both App Store and Google Play.

Results


600K+ VIDEO VIEWS

on YouTube

30k+ ENGAGEMENTS

on YouTube

1st

in App Store (#Social), 7nd overall

1st

in Google Play (#Social), 15th overall

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