Building Brand Awareness in JAPAC
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The Challenge:
TEAM LEWIS was tasked to help the American learning company with their sales and marketing push into Asia. To build brand awareness in the region, education of their service offering, and lead generation in key markets such as Australia, Hong Kong, India, Japan and the Philippines. Agency scope was around paid media activities, prospect messaging, and creative development
The Solution:
We ran a full-funnel paid media campaign on LinkedIn over a period of 3 months, generating great results.
Key Results:
- 1,478,831 impressions
- 7,337 landing page clicks
- 201 leads
