2018 was the 40th anniversary of Sibos, and it was returning to Sydney after 12 years.
Organised by SWIFT, the global provider of secure financial messaging services, the objective of Sibos 2018 was to increase the event’s visibility across APAC and ANZ using a communications strategy that will attract delegates largely made up of executives, decision makers and thought leaders from across the industry.
LEWIS opted for a two-prong approach to increase awareness of Sibos and generate more registrations. These efforts focused heavily around:
1) Media Relations: LEWIS pitched media interviews for selected speakers and SWIFT executives leading up to and during the event. Press releases focused on Swift announcements and partner announcements were also distributed every 4 – 5 weeks to keep the momentum going
2) Media partnerships: LEWIS identified strategic media partnerships for Sibos 2018 to drive the number of registrations as well as to ensure a comprehensive and consistent coverage of At-Sibos activities. The partnerships consisted of EDM distributions to the media partners’ database, digital advertising including banner, mrec and skyscraper ads, as well as print ads
A total of 128 global media attended Sibos and were managed by LEWIS. The team also: