Asia Pacific is the 3rd largest market across the world for the Pharmaceutical industry. Due to Asia’s dynamic nature and rapid growth, this is an industry that is ever-growing and filled with potential. LEWIS has profiled 20 of the leading Pharmaceutical companies in Singapore and ranked the top 5, based on the strength of their marketing engagement.
Using LEWIS’ Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalization to social media and mobile optimization and much, much more.
The result is the inaugural Pharmaceutical Marketing Engagement Index. Find out more about the LEWIS Marketing Engagement Tracker methodology here or get in touch with our APAC team.