Excelling at ecommerce takes more than just setting up an online store. Today, brands must tailor experiences across all touchpoints while keeping the overall buying experience consistent across different properties.
FROM BRICKS TO BYTE
Online shopping is set to shift from a pandemic necessity to a permanent state in retail consumption. Traditional brick-and-mortar commerce alone will no longer suffice in today's digital economy. To compete in the ultra-competitive ecommerce landscape, having an online retail store isn't the be-all and end-all method of having a successful business. In fact, utilising technology is only the first step to thriving in ecommerce.
- Audience Intelligence
- Commerce Development
- Customisation and Optimisation
- Marketing Strategy
The pandemic helped the SEA ecommerce sector clock a 63% growth rate in 2020. While nearly half of all internet users plan to shop online more frequently after the pandemic is over, increased purchases are mainly down to existing online shoppers expanding the list of items they buy online, rather than new shoppers flooding into the market.
The Big Three - Lazada, Shopee and Tokopedia - have grown sales revenue collectively by more than 7 times since 2015. The ecommerce website design provide both mobile and desktop experiences, and frequently engage consumers via sales promotions, which results in an increasing consolidation of consumers' purchase preference on those marketplaces.
As SEA consumers' shopping journey is a mix of online and offline touchpoints, bridging the gap between the physical and digital experience is key. This stretches from payments to brand experience, and, potentially, augmented reality.
Conquer Commerce for a fuss-free shopping experience
Despite what plug and play ecommerce tools want you to believe, we know that setting up an online store is not a one-size-fits-all thing. Whether it’s B2B or B2C, every purchasing experience should be tailored to fit the brand, the audience, the platform.
That is why, at TEAM LEWIS, we have a team of experienced digital experts ready to consult, think and implement on your behalf, and to take the guesswork out of ecommerce, giving you the resources and tools needed to conquer commerce.
How We Work
To compete in the ultra-competitive e-commerce landscape, having an online retail store isn't the be-all and end-all method of having a successful business. Utilising technology is the first step to thriving in the e-commerce world.