PPC management as part art and part science - an intellectually challenging puzzle that we love figuring out for clients.
CRAFTING PPC STRATEGIES FOR OMNI-CHANNEL EFFORTS
As a premier paid search agency with all in-house PPC experts, we take pride in our ability to assess business needs and develop PPC strategies that fit perfectly into multi-channel digital marketing strategies. When done effectively, the end result for clients is simple: more revenue, higher ROI.
- Always-on Management
- Product Launch
- Campaign Management
- PPC Audit
Aligning with Business Goals
We don’t look at paid search in a silo; rather, we aim to understand what business goals our clients want to achieve, and develop holistic marketing strategies that focus on achieving successful business outcomes.
As part of our efforts to constantly be optimizing campaigns, we propose and diligently track A/B tests of headlines, descriptions, ad types, and landing pages to determine the most effective way to improve engagement from potential customers.
Aligned PPC Campaigns
Whether that’s utilizing single-keyword ad groups (SKAGs) or implementing an alpha/beta model in our account structure, we always aim to ensure complete alignment between what the user is searching for, what our PPC ads say, and what landing pages on the website we drive traffic to.
Some PPC services are outsourced by agencies. Not at LEWIS. Our team handles all PPC management in-house, ensuring that the people you’re talking to on calls are the people actually developing the paid search strategies and executing the work.
Execute PPC Campaigns With Confidence
Whether we’re testing new PPC campaigns on Google AdWords or Baidu Advertising, our PPC services are constantly evolving so that we never take a ‘set it and forget it’ approach to paid search.
No two pay-per click advertising strategies are the same, but with our proven methodologies, executing successful digital marketing campaigns across paid search channels is just another day in the office.
End-to-end PPC Campaign Management
Our clients—which range from smaller start-ups to Fortune 50 companies—require a PPC agency that constantly adapts paid search strategies for every always-on campaign or new product launch we promote. We aim to stay dynamic in our data-driven approach to paid search, and our PPC team constantly optimizes everything from ad copy and ad spend to ad groups and budget allocation across ad networks to improve performance.
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