Stand out and be heard with powerful branded audio content that captures attention and ignites emotion, so that you can boost memorability in today’s crowded marketplace.
SAY IT WITH SOUND
Sonic branding, is the practice of using auditory elements to brand your product or service, creating instant recognisability. The average human attention span has fallen from 12 seconds in 2000, to eight seconds today. A sonic logo tips the odds in your favour, creating an emotional connection to your brand in split seconds. But wait, it gets better! The power of sonic branding extends beyond audio only channels as it is deployable across any digital or traditional marketing stream that incorporates audio.
- Sonic Identity
- Sonic Logo
- Sonic Deployment & Strategy
- Podcast Production
- Sound Design
The TEAM LEWIS Approach
Sonic audit of your brand & competitors
It all starts here. We dive deep into your brand, competition and target audiences in order to paint an insight driven picture of what a successful sonic branding project would sound like tailored specifically to you.
Now it’s time to put the sonic audit to work. Using our data led insights we develop sonic mood boards, treatment examples and a campaign plan specific to your exact requirements. Consider us an extension of your team as we bring your brand to life through audio.
Sonic identity, composition & production
Here is where the real fun begins. Once we have finalised creative treatment, our specialist team gets to work composing and producing your brand’s very own sonic identity. We utilise only the best composers, engineers, musicians and studios to ensure your final sonic piece is of the highest fidelity.
Once we have created your sonic identity, our team gets to work producing adaptations specific to your chosen marketing channels such as video, podcasts, social media & more. We can also adapt your sonic identity to suit the personalities of your sub brands & products. The sky is the limit!
Campaign activation & management
Once all your sonic assets have been created it is campaign launch time! Our team can help you integrate your sonic identity into your brand matrix and manage your integrated campaigns with specialist account teams and real time tracking to ensure you are heard and remembered.
What can Sonic do for you?
Music, sound, and voice are highly engaging, but yet often under-utilised by marketers.
Think of sonic branding as not just an audio-only experience, but rather as a channel agnostic glue that expresses brand experience and evokes emotion across any marketing channel that incorporates sound.
When sonic branding is done right, it creates new and powerful brand experiences for customers. With attention spans becoming ever shorter, sonic is the secret to grabbing precious attention, conveying meaning, creating engagement, and triggering recall.
Here at TEAM LEWIS our key objective is to make your brand say it with sound. Stand out and be heard with your very own sonic branding project today.