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LEWIS

Social Media Marketing & Strategy in Singapore and Around Asia

Delivering meaningful and authentic experiences to your target audience begins with a social media strategy unique to your business. Whether it is Facebook, Instagram, or LinkedIn, LEWIS helps you reach your target audience by creating social media content to platforms they frequent.

A successful digital marketing social media campaign does more than just drive brand awareness, engagement, and followers.

We deploy and enable social campaigns across all channels of paid, owned, and earned media. This includes comprehensive strategic development, social media management, listening, and sentiment analysis as well as content creation. Working together with your in-house team, we drive ROI and map back to your business goals.

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The LEWIS approach

Our content and social media strategy always starts with audience research and market intelligence. This includes a brand and competitive audit as well as an in-depth look at the topical conversation and the social media landscape. We then collaborate with your in-house team to develop your social media strategy and content strategy.

Organic reach for brand content on social media is currently less than 10%. This is why it’s critical to invest in social media programs to put the right content in front of the right audience and at the right time.

Influencer programs can be designed to activate social media campaigns, driving higher levels of engagement. Social media strategy involving a mix of content creation and content curation broaden brand awareness among your target audience.

LEWIS Content & Social Media Programs Are:

Integrated

With our social media marketing team working closely with our PR team, you can be sure that the overarching message of your brand gets translated across multiple channels for a cohesive story.

Data-driven social media marketing

We analyze data and insights to develop content strategies and inform decisions around a specific audience and their interests. We then work to strategically incorporate and insert brands into these relevant conversations so that the content we produce is more organic, relevant and less self-promotional.

Social First

We strive to craft a message that is visual, authentic, and engaging that translates across a customer’s journey. Keep your brand in the forefront of the conversation with community management and compelling always-on content.

Three Roles of Social Media Chart

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Paid Social Media

Social media is an ideal way to drive traffic and event awareness and exposure. Social media programs which complement PR efforts create new communities, and foster community engagement.  Pre, during and post event management strategies are used to create and maximize content reach.
  • Campaign Objectives: Define the social media campaign objective. Is it brand awareness, lead generation, content promotion, on-site conversions?
  • Discover and Target Audience: Who are your target audience and where are they consuming content? Which persona does your brand intend on attracting?
  • Message Development and Content Delivery: Have you developed a compelling message? How often is it seen and does it your target audience?
  • Report and Optimize: Campaign analysis, audience insights, reporting, & optimization recommendations.

Social Media for Events

Social media is an ideal way to drive traffic and event awareness and exposure. Social media programs which complement PR efforts create new communities, and foster community engagement.  Pre, during and post event management strategies are used to create and maximize content reach.
Our on-site support includes:
  • Live tweeting, blogging, interviewing
  • Video and multimedia production
  • Create community or user generated content
  • Engage community with contests, polls, giveaways
  • Train staff to become event social media experts
  • Drive sales leads

Looking to elevate your social media marketing efforts?

Our team of data-driven and creative social media experts can help develop a compelling message and identify opportunities to reach your target audience. Fill in the form to get started.

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