SPARK: THE EDGE OF MARKETING BRAVERY | Live event in Singapore

TIME: 9.00am-2.00pm SGT

As a global recession looms, businesses are making plans to cut their losses and scale back non-essential activities. But playing it safe and keeping your head in the sand could result in serious repercussions in the long-run.

At this year’s SPARK, we’re here to show you what true brand bravery can do for your business. We’re here to challenge the norms, break the mould of marketing monotony and help you gain confidence amidst uncertainty. It’s time we go beyond average together.

For the first time, SPARK will take place ‘live’ and in the flesh, at the headquarters of TEAM LEWIS APAC in Singapore. This half-day event will explore topics including ESG, customer experience, insights and analytics, and content marketing.

We invite you to discover a newer, braver way to take your marketing from good to great in an increasingly uncertain world.

The Agenda:

Opening Session: Marketing Amidst The Chaos – Is Asia Recession-proof?

Speaker: Keso Kendall, VP, APAC at TEAM LEWIS

With gloomy economic outlooks looming across several of the world’s markets, APAC is also experiencing a slowdown. The questions many marketers in the region are asking include, ‘Do I need to take action when everything locally seems ok? Should I be cutting spend or increasing it? What does this mean for my brand and campaigns?’ Our opening SPARK session will aim to add more context to this conversation and arm marketers with the information they need to survive and thrive regardless of wider market turbulence.

 

Panel Discussion Navigating ESG – Time for a game of Truth AND Dare

Moderator: Jennifer Greatrex, Managing Director, Australia at TEAM LEWIS

Panelists: Sally Hill, Founder of Purpose Conference and Head of Community at Climate 200 | Ify Ubby, Ph.D, Founder of OliveAnkara | Eddnell Villena, Communications Manager, Southeast Asia at EcoLab | Yvonne Van Bokhoven, EVP, APAC & EMEA at TEAM LEWIS 

Join our panel of experts in this session as we discuss why transparency and honesty are essential in ESG communications, how to overcome fear and trepidation when launching ESG initiatives as well as how to measure the true impact of ESG.

 

Keynote Session: All Weather Marketing – Making Good Decisions in Bad Times

Speaker: Sammy Elazab, Senior Sales Manager, Head of Online Sales Asia at LinkedIn

Join our guest speaker from LinkedIn as we deep dive into practical ways and insights for managing ad spend on social channels and share strategies for effective campaigns.

Breakout Sessions

Insights & Analytics: The Insights Clinic – A Data Strategy Workshop

TEAM LEWIS Speakers: Kate Kwan, General Manager, Hong Kong | Danny Wong, Head of Growth & Innovation, APAC | Cris Xiong, Manager, Insights & Analytics, APAC

So, you’ve made progress towards becoming data-driven. But in today’s world, being data smart is what will take you to the next level. We’re here to help make sense of the many data points you can collect for your business to find out what’s truly making an impact (or lack thereof) for your business. Join us for this interactive workshop as we probe and discuss business-level problems and show you can use insights to help you look at the bigger picture in fresh new ways.

Content Marketing: Introducing ICON – Ideating For An Effective Content Strategy

TEAM LEWIS Speaker: Mark Tay, Head of Content

Marketers spend the bulk of their marketing budget on paid media and many admit they do not place the same emphasis on content. But with content being the crux of what your target audience are receiving, why leave that to chance? Have a sneak peek at how our ICON Workshop can help your brand build stronger content for the long run.

Human Centred Experience Design: Triumph Digitally through Real World Triggers

TEAM LEWIS Speakers: Ann Chong, Managing Director, Malaysia | Fairil Yeo, SVP, APAC

Guest Speaker: Lynn Tan, Lead, Strategic Marketing & Demand Generation, AMEA at Fedex Express

As the impact of economic downturn begins to ripple throughout the world, the smart boardroom and leaders of today know they need to work with marketers if they want to successfully weather, and even thrive, in this storm. However, in the vast ocean of digital-centric solutions, which are the ones marketers should count on the most? Those who focus on designing human-centred experiences, with an emphasis on the lifecycle of a customer, are emerging as winners. Join us as we share learnings and best practices to help you gain customer loyalty.

Sign Up to attend SPARK APAC Live

Registration for this event is now closed. If you are interested in attending, please get in touch with us at [email protected] or reach out to your TEAM LEWIS representative. We look forward to seeing you at SPARK APAC Live on the 17th of November!