Marketing In The Multiverse | Keso Kendall, Head of Regional Strategic Accounts, APAC with guest speaker David Loughnan, Managing Partner at Unbnd
In a world where work & home, fact & fiction, online & offline are increasingly merging, it can be hard to capture even a moment of an audiences’ attention. In this session, co-hosted with immersive technology partner Unbnd, we will explore changing trends in platforms, content format and technology, with a focus on how today’s brands can trigger action among target audiences.
Developing Your Green Communications Agenda | Jennifer Greatrex, Client Engagement Director
The health, environmental, and social crises of the last couple of years has raised consumers’ expectations on the brands they work for and buy from. Companies are being held to a higher standard today, and being a responsible and sustainable business is increasingly part of boardroom conversations. In this session, we share the changing trends and landscape of the sustainable business imperative, the importance in authenticity and truth, inspiring solutions from sustainable leaders and an action plan for a successful sustainable business.
The Promise of Commerce: An Audience Insight | Frazer Sakyi, Business Development Manager at Statista
Before the advent of eCommerce, it was virtually impossible to have any significant retail revenue that was not tied to a physical location. This scenario has completely changed over the last decade, accelerated in particular by the global pandemic. In this session, business data platform partner Statista will discuss changing trends in commerce, and how today’s brands can use data and insights to develop their commerce strategy.
Instant And Frictionless Payments Anywhere In The World | Julie Bolan, Head of Business Innovation, Oceania at SWIFT
The world has embraced new waves of digitisation intensified by the exceptional challenge of a global pandemic. New competition, propelled by innovative technology has disrupted the payments business. In this session, we will cover how payments should be instant, frictionless and transparent, with global interoperability; and the payment trends that are transforming commerce.