Looking for your core message?
Within marketing and communications, there are countless ways you can describe what it is your business does.
Positioning: this is what we do (and others don't) Proposition: this is what our products or services do Purpose: this is why we're doing it Brand values: this is what's important to us USP’s: this is what makes us special Vision: this is the future we're working towards Mission statement: we do this to create a better future
The problem is, messaging is often considered from the inside-out: this is us, this is why we’re unique, this is what makes us better than the rest. But before you conquer the world, you need to explain yourself from the customer perspective.
In this white paper, we’ll cover:
- Why core messages matter
- What makes a strong core message?
- How many core messages do you need?
- How to build a messaging house
- How to put it all into practice