{"id":3290,"date":"2020-01-17T08:17:47","date_gmt":"2020-01-17T08:17:47","guid":{"rendered":"https:\/\/www.teamlewis.com\/asia\/?page_id=3290"},"modified":"2020-01-30T07:31:51","modified_gmt":"2020-01-30T07:31:51","slug":"marketing-in-2020-from-good-to-great","status":"publish","type":"page","link":"https:\/\/www.teamlewis.com\/asia\/marketing-in-2020-from-good-to-great\/","title":{"rendered":"Marketing in 2020: From Good to Great"},"content":{"rendered":"<p>2019 was the year of <strong>content<\/strong> and <strong>consumption diversity<\/strong>. Opportunities for marketers to experiment on diverse channels such as podcasts, and further expand formats such as video, user-generated content and bespoke illustration were aplenty.<\/p>\n<p>We begin the new decade by asking senior marketers from 30 brands across Asia-Pacific from a variety of industries what their priorities for 2020 were, the areas they were most confident and which elements of marketing had room for growth.<\/p>\n<p>The result &#8211; our <strong><em>Marketing in 2020: From Good to Great<\/em><\/strong> handbook.<\/p>\n<p>While the priorities outlined for 2020 are clear, the more pressing challenges lie in the areas where marketers need the most help are areas with the largest gaps.<\/p>\n<p>In this e-book, we discuss:<\/p>\n<ul>\n<li>How brands can <strong>accelerate progress in areas of missed opportunities<\/strong> in the last year to drive up results in 2020<\/li>\n<li>The <strong>four key focus areas<\/strong> for your marketing planning this year<\/li>\n<li>How to <strong>tackle internal and external pressures and challenges<\/strong> in 2020<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019 was the year of content and consumption diversity. Opportunities for marketers to experiment on diverse channels such as podcasts, and further expand formats such as video, user-generated content and bespoke illustration were aplenty. We begin the new decade by asking senior marketers from 30 brands across Asia-Pacific from a variety of industries what their [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/pages\/3290"}],"collection":[{"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/comments?post=3290"}],"version-history":[{"count":23,"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/pages\/3290\/revisions"}],"predecessor-version":[{"id":3340,"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/pages\/3290\/revisions\/3340"}],"wp:attachment":[{"href":"https:\/\/www.teamlewis.com\/asia\/wp-json\/wp\/v2\/media?parent=3290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}