Welcome back to this week’s TEAM LEWIS Social Round-Up.
This week LinkedIn is apparently determined to take over the entire newsletter, with new creator monetisation, networking tools and a genuinely useful B2B marketing checklist. Meanwhile, Facebook now lets you literally tell the algorithm what you want, Instagram’s Edits app keeps getting more useful, and Snapchat would like marketers to take Snap Map a little more seriously.
Basically, lots of things you might actually use this week. Which is nice. Let’s get into it 👇
Latest News
💼 LinkedIn wants creators to start earning actual money
LinkedIn has launched a new creator dashboard alongside In-Stream Ads and Advice Sessions, giving eligible creators ways to earn from video content and paid one-to-one consultations directly through the platform.
More than 80% of LinkedIn creators are building content alongside another job, and LinkedIn is clearly moving towards treating creators as a proper media channel for B2B brands rather than simply professionals who happen to post a lot. For marketers, that means creator partnerships on LinkedIn are becoming considerably more interesting. 👉 Read More
🤝 LinkedIn also wants us to become better at networking
LinkedIn is testing a dedicated Network feed featuring posts specifically from your connections and people you follow, alongside personalised digital business cards and private profile notes so you can remember where you actually met somebody.
The Network feed is already being tested in Australia, and for anyone running executive or employee content programmes it’s interesting because LinkedIn is creating a clearer space where existing professional relationships could potentially matter more than pure algorithmic discovery. Also useful for remembering who that person was you enthusiastically promised to email after an event six months ago. 👉 Read More
🤖 Facebook now lets people tell the algorithm exactly what they want
Facebook has expanded Your Algorithm, allowing users to add or remove interests and simply tell the platform in plain language what they want to see more or less of across Feed and Reels.
Recommendations update in real time, and Facebook may also ask follow-up questions when people mark content as interesting or uninteresting. For marketers, this makes being genuinely relevant to a specific interest even more important. “People aged 25–54” is not an interest. “People obsessed with trail running, Korean skincare or restoring old Land Rovers” is considerably closer. 👉 Read More
✂️ Instagram’s Edits app keeps becoming genuinely useful
Meta has added new features to Edits including clickable audio links, audience trend insights and reusable Kits for saving visual styles, while Instagram itself now lets creators open another Reel as a reference while recording their own response.
It’s not a massive headline feature, but it’s useful workflow stuff for social teams producing lots of short-form content. Edits increasingly feels less like Meta’s answer to CapCut on paper and more like something you could actually keep open during a content day. 👉 Read More
🗺️ Snapchat wants marketers to take Snap Map seriously
Snap has released new research arguing that Snap Map can influence where people choose to meet, shop and spend time, based on a survey of more than 17,000 map users across six markets. More than 450 million people use Snap Map each month, and Snap is pitching that behaviour as an opportunity for retail, hospitality, entertainment and location-based brands.
Google Maps probably doesn’t need to panic just yet, but if your business relies on people physically turning up somewhere, Snap Map is becoming harder to dismiss as just a tool for checking which friend is mysteriously at the airport. 👉 Read More
✅ LinkedIn gives B2B marketers a five-point reality check
LinkedIn has published a new B2B Performance Principles checklist built around how buying behaviour is changing, particularly as buyers research companies, compare options and increasingly ask AI tools for recommendations before ever speaking to sales.
Its advice includes understanding the entire buying group, creating content for different stages of the journey and measuring performance beyond simply counting leads. It’s slightly older than the rest of this week’s stories, but genuinely useful enough to earn an exception. A cheap lead that never buys anything is, apparently, not actually a marketing triumph. Who knew. 👉 Read More
🔧 Quick Tip of the Week
Give your next B2B campaign LinkedIn’s five-point check before you launch it.
Ask yourself: Do we understand the full buying group? Are we showing up early enough in the research process? Do we have content for different stages of the decision? Are we measuring more than lead volume? And can we connect the campaign to actual pipeline or revenue?
It’s basic stuff, but that’s exactly why it’s useful.
✨ Campaigns We Love ✨
Zelora sends Gary round to prove solar works
Renewable energy company Zelora has created Gary, an overly helpful solar support person who arrives on installation day and simply never leaves. A very dry category turned into a proper character-led comedy idea.
👉 Gary appears to live here now
🎗️ Canteen says showing up matters more than saying the perfect thing
Canteen’s Show Up With a Bandanna turns a simple act of solidarity into the campaign idea, built around the truth that people often don’t know what to say when somebody they care about has cancer. Simple, human and genuinely useful.
👉 Sometimes just showing up says enough
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday October 21 – Count Your Buttons Day 🔘
- Thursday October 22 – Caps Lock Day 🔠
- Friday October 23 – Mole Day 🧪
- Saturday October 24 – United Nations Day 🇺🇳
- Sunday October 25 – World Pasta Day 🍝
- Monday October 26 – Howl at the Moon Day 🌕
- Tuesday October 27 – World Day for Audiovisual Heritage 🎬
And next…
- Wednesday October 28 – International Animation Day 🎨
- Thursday October 29 – Bandanna Day 🎗️
- Friday October 30 – Candy Corn Day 🍬
- Saturday October 31 – Halloween 🎃
That’s a wrap for this week!
I’m off to see if LinkedIn can add one more feature before I hit send.
See you next week, bye 👋
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