Hope you’re having a great week, check out what’s been happening in the world of social and content over the last few days.
🔍 Search, Social for Discovery, Google for Services:
Social search is huge when discovering new products, but Google still reigns supreme for bigger purchases, places to go, and professional services. Read more.
🎥 LinkedIn Intro New Video Ads
LinkedIn is now adding new video ad placements that let you choose specific pre-roll placements with selected publishers. They’ve also added new AI capabilities. Read more.
🐾 Instagram Exploring Pets…Seriously
Who needs a real pet when you can have one on social? The more people engage with your Insta stories, the more your pet grows. Read more.
🔥 TikTok Testing Streaking, and No It’s Not A Dodgy Trend
Because the TikTok algorithm can’t keep you on the app long enough, they’re exploring introducing DM streaks. These are likely to be activated when users maintain daily messaging interactions. Read more.
📲 Meta Could Soon allow you to Cross-post Stories to WhatsApp
This could be an interesting one for brands if they have a WhatsApp channel. They’ll be able to easily share their Insta story content to that channel. Read more.
💡 Great Campaign
🎨 Get ready to ugly cry-ola…
A lovely campaign by Crayola reminding their customers about the importance of childhood creativity. It’s a beautifully shot piece of content that tells three great stories and reunites adults with the art they created as kids. They’ll now use social to find more people whose art is in the archive. Read more here.
