Another week, another stack of updates from the social media world! From Threads gaining serious traction to Netflix getting shareable moments and TikTok’s learning upgrade, there’s plenty to dig into. Let’s dive in:
Latest News
🌐 Threads Hits 275 Million Users
Threads is continuing to gather steam, reaching 275 million monthly active users! Mark Zuckerberg shared the news on Meta’s Q3 earnings call, revealing Threads has added 100 million users in just three months. With growth at a million sign-ups daily, Threads could give X a run for its money by mid-next year. So, if Threads isn’t yet in your social strategy, it might be time to reconsider—feel free to reach out if you want help getting started! Read more
📈 LinkedIn Boosts Lead Gen with Post-Boosting
LinkedIn now lets you boost posts specifically for lead generation. With over 2 billion monthly interactions on company Pages, this feature helps turn your organic content into lead-capturing ads. For those looking to build quality leads and extend their reach, it’s a powerful tool. Read more
🎬 Netflix Adds “Moments” for Shareable Clips
Netflix is introducing a new clipping tool, Moments, letting you share clips from shows with friends, complete with a link to the full episode or movie. It’s like your personal highlight reel, but with Netflix doing the promo work for you, or you doing the promo work for Netflix. Perfect for those “You have to see this!” moments. Read more
💬 WhatsApp Rolls Out “Lists” Feature for Organised Chats
WhatsApp’s updated chat filters, now called Lists, make organising conversations easier. Whether it’s group chats or one-on-ones, this feature lets you categorise and prioritise chats without endless scrolling. It is ideal for anyone juggling family, friends, and work chats! Read more
📸 Keep Posting to Stories—It’s Worth It!
Instagram’s main man Adam Mosseri is hyping Stories as the go-to for behind-the-scenes content. According to data, creators who post regularly to Stories see fewer unfollows and stronger audience growth. It’s a simple reminder: those candid moments matter, so keep hitting that “Add to Story” button! Read more
📚 Back to School: TikTok Academy Revamp
With the holiday season approaching, TikTok has refreshed its TikTok Academy with updated courses to sharpen your TikTok marketing skills. Dive into the ins and outs of TikTok promotions and learn how to get your content noticed. Check out the academy here.
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
📚 Brian Cox Goes Back to School for Uber One Students
Brian Cox, aka Logan Roy, stars in Uber’s first campaign for Uber One for Students. Watching him rave about tacos as much as he rants about business was a real office favourite! Read more.
🛒 Walmart’s “Deals of Desire”
Walmart’s Black Friday campaign parodies hit TV shows, featuring deals on everything from tech to toys. Because who doesn’t want their holiday shopping with a side of drama? Read more.
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Thursday 7th November: International Stout Day 🍺
- Friday 8th November: Cappuccino Day ☕
- Saturday 9th November: World Adoption Day 🌎
- Sunday 10th November: World Science Day for Peace and Development 🧪
- Monday 11th November: Remembrance Day 🌹
- Tuesday 12th November: Happy Hour Day 🍹
- Wednesday 13th November: World Kindness Day 💖
And next…
- Thursday 14th November: World Diabetes Day 🩺
- Friday 15th November: Steve Irwin Day 🐊
- Saturday 16th November: International Day for Tolerance 🌏
- Sunday 17th November: World Day of Remembrance for Road Traffic Victims 🚗
- Monday 18th November: Odd Socks Day 🧦
- Tuesday 19th November: World Toilet Day 🚽
- Wednesday 20th November: Universal Children’s Day 👶
Catch you next time for more updates!
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