Hope you’re well! Another week, another wave of updates, experiments, and new features across your favourite platforms. YouTube’s trying to quiz you, WhatsApp wants to be your walkie-talkie, Instagram’s finally transcribing all your “send this as a voice note instead” moments, and testing shared access for accounts, we’ve got a full buffet of AI ad tools. And a cracking Infographic on social trends in 2025.
Let’s dive in 👇
Latest News
🎙️ YouTube Adds Quiz Stickers & Voice Replies to Shorts
YouTube is expanding its interactivity with a new quiz sticker for Shorts, perfect for testing your audience or sneaking in some product trivia. You can now ask questions mid-clip and see how people vote. Voice replies are also rolling out further on Android, adding a more personal way to engage. Creators just tap the soundwave icon in comments to record. Combine this with visual guide overlays (so your stickers don’t get eaten by UI buttons) and you’ve got a fuller, smarter Shorts toolkit. 👉 Learn more
🔐 Instagram Tests Shared Access for Business Accounts
Managing an account but don’t want to hand over the keys? Instagram’s testing “Shared Access” for up to three collaborators without needing to share your password. It’s in early testing, but a big win for social teams juggling multiple profiles or creators working with support staff. Could be a godsend for after-hours responses and small teams who want to divide and conquer. 👉 Learn More
📊 New Infographic Drops Key Social Media Trends for 2025
Still posting like it’s 2022? The crew at Giraffe Social Media just dropped a digestible trends infographic for 2025. Spoiler: video is still winning, UGC reigns, AI is more than a buzzword, and long captions aren’t dead yet. Good for a team meeting or a gentle client reality check. Print it, pin it, preach it. 👉 Learn More
📩 Instagram Expands DM Features: Voice-to-Text, 5-Min Clips & Follow All
Mosseri’s doubling down on DMs, because that’s where all the sharing’s happening. This week, Instagram’s rolling out voice message transcription (finally), increasing audio limits to five minutes, and adding a “Follow All” button in group chats. Handy if you’re running brand communities or creator groups. If you’re building connections and engagement, this helps make those touchpoints easier, and louder. 👉 Learn More
🎧 WhatsApp Brings Drop-in Voice Chats to All Groups
Voice chats are now available to all WhatsApp group sizes. No calls, no pressure, just swipe and join like a walkie-talkie for modern times. Perfect for casual hangouts, quick syncs or those post-game recaps. The chats are end-to-end encrypted and pinned to the bottom of the thread for easy access. 👉 Learn more
🤖 So Many AI Ad Tools, So Little Time
There’s no shortage of AI tools for marketers right now, Meta’s building ads with Advantage+, TikTok’s got Symphony, Google’s going full AI-assistant mode, and even Snap and Pinterest are deep in the game. It can be hard to keep track of who’s doing what. Thankfully, this new article cuts through the chaos and breaks it all down in one handy place. If you’re unsure where to start or what’s worth trying, this is well worth the scroll. 👉 Learn more
📈 2025’s Social Media Trends, Are You Still Using 2022’s Playbook?
Giraffe Social Media dropped an infographic reminding everyone that it’s time to review your strategy. The way people use social has changed dramatically, so your content, channels, and targeting tactics probably need a refresh too. Consider this a quick cheat sheet for where attention is heading now. 👉 Learn more
🔥 Quick Tip of the Week
Planning a campaign across platforms? Test native AI tools like Meta’s Advantage+ or TikTok’s Symphony. Start small, monitor results, and compare their performance against your human-led assets. Sometimes the robots really do know better.
✨ Campaigns We Love ✨
🎓 Mac to School – Apple’s back-to-uni campaign
Directed by Olivia Wilde, this eerie/funny spot captures the chaos of college life and how a Mac can supposedly make it better. 👉 Watch here
🎶 2degrees Turns Notifications Into Lullabies
Yes, really. This campaign transforms phone buzzes into relaxing sounds to encourage better bedtime habits. 👉 See it
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday 28 May – World Hunger Day 🥦
- Thursday 29 May – World Digestive Health Day 🥗
- Friday 30 May – Int’l Day of the Potato 🥔
- Saturday 31 May – World No Tobacco Day 🚭
- Sunday 1 June – Dinosaur Day 🦖
- Monday 2 June – International Leave The Office Early Day 👔
- Tuesday 3 June – World Bicycle Day 🚴
- Wednesday 4 June – Hug Your Cat Day 😻
And next…
- Thursday 5 June – Hot Air Balloon Day 🎈
- Friday 6 June – National Donut Day 🍩
- Saturday 7 June – Butterfly Awareness Day 🦋
- Sunday 8 June – World Oceans Day 🌊
- Monday 9 June – Donald Duck Day 🦆
- Tuesday 10 June – World Pet Memorial Day 🐾
That’s all for this week. If you want help applying any of these updates (or creating your own soothing notification song), we’re just a voice note away.
See you next week! Bye! 👋
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