Welcome to this week’s Social Round Up, this week, we’re writing from superb Singapore, so what’s been happening? Well, Instagram’s got new dimensions, Mosseri’s quietly confirming a sneaky reach boost, and Meta is slowly replacing your media buyer with a robot. Meanwhile, Threads just crossed 400 million users, TikTok’s getting concerned about AI, and LinkedIn’s handing out impact alerts like gold stars.
Lets dive in 👇
Latest News
💼 LinkedIn Adds More Post-Level Analytics
LinkedIn now tells you when your posts and content is actually working. Expect not-so-humble notifications like: “3 new people stalked your profile,” “1 person followed you (and it wasn’t your mum),” and “You got impressions (but not that kind)!” Seriously, this is a cool way to see quickly how your content is performing. 👉 Read more
🤳 Mosseri Myth-Busting & Edits Bonus
Adam Mosseri wants you to stop believing IG folklore. Watching and engaging with cat videos in your niche won’t improve your reach, it’s a myth. What might help? Using the Edits app to make your Reels. Instagram’s gently favouring Edits-created content right now, so if you’re chasing those sweet, sweet views, it might be worth a test. 👉 More here
📜 TikTok’s New Rules Tackle AI and Misinformation
New rules on TikTok mean AI-generated content must wear a name tag: if your content includes any AI-generated visuals, audio, or editing magic, it needs a label. It’s part of a wider effort to avoid misinformation, but also shows the platform’s growing caution around synthetic media. 👉 Read the update
🧵 Threads Hits 400 Million Users
Mosseri’s second child is all grown up and about to leave home. Threads is now boasting 400M monthly users and reckons it’s ready to leave the Twitter clone phase behind. We’ll believe it when it stops begging us to follow random celebrities. 👉 See the milestone
📏 Instagram Quietly Changes Post Dimensions (AGAIN)
IG’s gone and added another post size again. Say hello to 1080×1440, the latest in “please make your content again in this format.” Bigger post, bigger reach, maybe. 👉 Spot the difference
🎯 Meta Continues Killing Off Ad Targeting Options
Soon, you’ll just hand over your ads and let Zuck decide. Meta is tweaking its Ad tools again, with a new notification in Meta Ads Manager alerting advertisers of the removal/consolidation of more detailed targeting options. Essentially giving AI more control to find your perfect audience. You’ll still set the goal, but Meta decides who sees what. ideal for teams short on time, but risky for those with niche targets or strict control. 👉 Find out what’s changing
💡 15 Instagram Story Ideas You Can Actually Use
Out of Insta story ideas? This infographic is your cheat sheet. Games, polls, behind-the-scenes moments, easy wins without the existential dread of “What do we post today?” 👉 See all 15 ideas
🔧 Quick Tip of the Week
If you’re running IG campaigns, try creating content directly in Edits to see if that extra reach lift makes a difference, then track the results in your new Reels insights. Just keep in mind: Edits can tell if you’ve imported content that was already edited elsewhere, so no sneaky workarounds, I’m afraid.
✨ Campaigns We Love ✨
🍊 Reese’s x Taylor Swift
In a move no one saw coming, Reese’s launched an ad celebrating Swift’s Orange Era. Not a clue what that means, but it went viral, and that’s the dream. 👉 See the ad
💼 The IRL LinkedIn Banner Necklace
Finally, a necklace that screams, “Ask me about my open-to-work status!” Subtle it is not. 👉 Check it out
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday August 20 – World Mosquito Day 🦟
- Thursday August 21 – National Hazy IPA Day 🍻
- Friday August 22 – World Plant Milk Day 🥛
- Saturday August 23 – International Hashtag Day #️⃣
- Sunday August 24 – International Strange Music Day 🎶
- Monday August 25 – National Whiskey Sour Day 🥃
- Tuesday August 26 – National Dog Day 🐶
- Wednesday August 27 – National Banana Lovers Day 🍌
And next…
- Thursday August 28 – International Read Comics in Public Day 📕
- Friday August 29 – More Herbs, Less Salt Day 🧂
- Saturday August 30 – International Cosplay Day 🧙♂️
- Sunday August 31- National Matchmaker Day 💘
- Monday September 1 – World Letter Writing Day ✉️
- Tuesday September 2 – World Coconut Day 🥥
- Wednesday September 3 – National Skyscraper Day 🏙️
That’s a wrap!
Now’s the time to test Edits, check your LinkedIn post impact, and ride Threads’ momentum while the crowd’s still warm. If you want help weaving any of this into your strategy, you know where to find us.
Same time next week? Bye 👋
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