B2B storytelling
The B2B Empathy Gap
Many tech brands communicate their value in a language that’s too heavy on jargon and technical detail. We call this the empathy gap: a disconnect between what businesses say and what customers need to hear. Sign up to our complimentary brand empathy audit below to discover how you can articulate your value proposition in a way that bridges the missing link between great technology and real market impact.
MythBusters
Case Studies
Sophos eats Threats for Breakfast
Recipient of the B2B Campaign of the Year- PRIA Golden Target Awards 2021, find out how TEAM LEWIS proposed a creative communications campaign that assessed the ability of organisations to meet the demands required to protect their business and that positioned Sophos’ product as the solution.
Schneider Electric
TEAM LEWIS was appointed by Schneider Electric to make the brand synonymous with sustainability and ESG. It needed to show how it can enable business to reach carbon neutrality. The core objective of the PR campaign was to shift the debate from energy efficiency to energy waste.
Blogs
Complimentary Brand Empathy Audit
Our audit process is designed to uncover gaps, inconsistencies, and opportunities across your brand’s ecosystem. Here’s how it works:
-
- Define the scope: Align on objectives
-
- Collect and catalogue: Build a full inventory of your assets: website, social, campaigns, sales collateral, and brand guidelines.
-
- Evaluate consistency: Review narrative, check tone of voice, visual identity, and messaging against your brand positioning.
-
- Measure performance: Review engagement, SEO, conversion data, and customer journey alignment.
-
- Identify gaps and redundancies: Highlight where assets are missing, duplicated, outdated, or off-brand.
- Benchmark competitors: Compare against competitor narratives and positioning to find whitespace opportunities.
- Identify gaps and redundancies: Highlight where assets are missing, duplicated, outdated, or off-brand.
The outcome: a prioritized roadmap showing what to refine, what to retire, and where to double down to strengthen your brand story.