Balancing Brand and Measurement

“Is Technology helping or hindering modern-day marketers?”

Marketers today are under immense pressure to correlate business results with brand marketing. Does technology hold the key?

Join us for a breakfast event where we discuss the role technology plays in creativity, mapping customer journeys and measuring ROI. The discussion will cover:

• How advances in technology enables highly personalised marketing campaigns
• Striking a balance between brand building and performance marketing
• The changing ways brands can communicate with their audiences.

RSVP: [email protected]