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15 September 2022


7.30am - 9.00am


Hotel CBD Fourth Floor: 52 King Street, Sydney NSW 2000

Bridging the Gap Between Sales & Marketing

Quality content is the cornerstone of every marketing and PR campaign. It engages your audience, showcases your expertise, drives SEO, and helps you generate and convert leads.


However, when it comes to your content marketing strategy, more content is not necessarily better. There isn’t a silver bullet or one piece of content that can be everything to everyone. The bottom line is that each piece of content that you create must stand out in a sea of thousands, if not millions of similar pieces of content. So how do we not get lost in the content abyss?


Join us for an exclusive panel discussion where we will cover the critical elements to take your marketing from skippable and TLDR to an ROI engine. During the event, we will discuss:


  • Digital Immersive Storytelling
  • Employing Behaviour Science
  • Creating a Strong Sales Enablement Strategy



  • Andrew Birmingham, Group Managing Editor, B2B, Nextmedia
  • David Hadlow, Marketing Director ANZ, Juniper
  • Jessie Lin, Head of Digital Marketing, Stockspot
  • Linda Dickens, Marketing Consultant, Former Marketing Manager, Disney
  • Jennifer Greatrex, Managing Director Australia, TEAM LEWIS
  • Keso Kendall, VP APAC, TEAM LEWIS

Event ended.