Another week, another wave of social updates to keep you ahead of the game! 🌊📲 LinkedIn is doubling down on vertical video, 📽️ Instagram is finally letting you remix your profile grid, 🎨 and ByteDance has created AI that can make anyone sing and dance from just a single photo. 🤯 Plus, Snap is getting more AI-powered, and Meta wants to supercharge your ad campaigns. Let’s dive in! ⏬
Latest News
📽️ LinkedIn’s Vertical Leap – More Video and More Reach
LinkedIn is amping up its video game, introducing a full-screen vertical video display to keep up with the likes of TikTok and Instagram. 📲 Video uploads on the platform are up 36% year-on-year, and video creation has doubled! With engagement soaring, now’s the time to go all in on LinkedIn video and thought leadership. 👉 Read More
🏗️ Instagram Lets You Rearrange Your Profile Grid – Finally!
Ever wanted to reshuffle your Instagram posts? Well, soon you can! 🖼️ Instagram is testing a feature that lets users edit and reorder their grid, giving you full control over how your profile looks. This could be a game-changer for brands, creators, and anyone with an aesthetic obsession. 😍 It’s not here yet, but IG chief Adam Mosseri has confirmed it’s on the way. 👉 Read More
🎭 OmniHuman: ByteDance’s AI Brings Photos to Life!
What if a single photo of you could start talking, singing, and moving like a real person? 🤖🎶 That’s exactly what ByteDance’s new AI, OmniHuman, can do! The system generates full-body videos, allowing AI to create lifelike movement, gestures, and expressions from just an image. Digital influencers, entertainment, and advertising are about to get wild. 🔥 👉 Read More
👻 Snapchat+ Goes CrAIzy – Custom Stickers & Movie Posters
Snapchat is boosting its paid tier, adding AI-generated stickers (think custom emojis for your convos) and movie poster simulations 🎬. Type anything into chat, and Snap’s AI will generate a matching sticker. Because who doesn’t want AI to make memes for them? 😂👉 Read More
🚀 Meta’s New AI Tools to Supercharge Ad Performance
Meta is blurring the lines between manual and AI-powered campaigns with its latest Advantage+ AI upgrades. Now, all sales, app, and lead campaigns will benefit from AI optimisations, with proven results showing higher conversions and engagement. If you’re running Meta ads, AI is your new best friend. 🤑👉 Read More
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨ – Footwear Fiesta 👟
⚽ Rebel: Football is Everything
In Australia, there’s no one definition of “football” – so Rebel Sports decided to celebrate ALL of them in a powerful, multi-code campaign. 🏉⚽🏈 No matter what football means to you, it’s everything. 👉 Watch Here
👞 Clarks 200 – A Legacy in Every Step
British footwear brand Clarks is celebrating 200 years in business with a cinematic globe-trotting film starring Liam Gallagher, Wu-Tang Clan, and more. Because when you’ve been making shoes for 200 years, you gotta celebrate in style. 🎸👉 Watch Here
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 12 Feb: Hug Day 🤗
- Thu 13 Feb: Digital Learning Day 💻
- Fri 14 Feb: National Organ Donor Day 🫀
- Sat 15 Feb: World Hippo Day 🦛
- Sun 16 Feb: World Whale Day 🐋
- Mon 17 Feb: Global Tourism Resilience Day 🌍
- Tue 18 Feb: National Drink Wine Day 🍷
And next…
- Wed 19 Feb: International Tug of War Day 🏆
- Thu 20 Feb: World Day of Social Justice ⚖️
- Fri 21 Feb: World Care Day 🤝
- Sat 22 Feb: National Margarita Day 🍹
- Sun 23 Feb: World Understanding and Peace Day ☮️
- Mon 24 Feb: World Bartender Day 🍸
- Tues 25th Feb: Let’s All Eat Right Day 🥗
And that’s a wrap! 🎬
If you need help with LinkedIn strategy, IG grid hacks, AI-driven content, or just figuring out how to make the most of these trends, hit us up. Let’s chat all things social and content! 🚀
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