This week brings everything from LinkedIn video hype to TikTok’s secrets for post-holiday marketing wins. Plus, Australia’s grappling with social media bans, Meta’s getting flexible with ads, and Pinterest is primed for holiday shopping. Let’s jump in!
Latest News
🔞 Australia’s Social Media Ban for Under-16s – Easier Said Than Done
Australia’s government wants to restrict social media access for under-16s, but enforcing it could be a whole new challenge. With privacy hurdles around age checks, companies like Meta suggest that app stores should bear the responsibility. How will this play out? Only time will tell. Read more
🎥 LinkedIn Video: Viral or Bust?
LinkedIn Top Voice Caroline Giegerich tested LinkedIn video to see if it lives up to the hype. Her verdict? Video can rack up big views but mixed engagement, especially when compared to text posts. Curious about Caroline’s tips for LinkedIn video success? Check it out here
💰 Q5 – The Secret Season for Sales
The holiday rush might end in December, but savvy marketers know about Q5—the post-Christmas shopping window. TikTok is stepping up for Q5 with unique ad formats and influencer partnerships. As ad costs drop, it’s prime time to turn holiday gift cards into a spending spree for your brand. Get the scoop on Q5 here
🎶 Tunes on TikTok – Direct from Spotify & Apple Music
You can now share tracks from Spotify and Apple Music straight to TikTok! While TikTok faces some challenges with its music service, this new feature promises to reshape music discovery by making sharing tracks with friends (and followers) easier than ever. Find out more
🤖 Meta’s “Flexible Media” – AI Takes the Ad Reins
Meta’s new Flexible Media feature lets AI switch up visuals in your ads, optimising them across placements. Advertisers may feel a bit hands-off, but the potential boost in performance and reach could be worth it. Another win for automation! Learn more here.
📌 Pinterest Hits a New High – Just in Time for Holiday Shopping!
Pinterest added 15 million new users in Q3, reaching a whopping 537 million active users! This growth comes just in time for the holidays, with new shopping features ready to help brands catch seasonal shoppers. Read the full story
📈 Election Win Boosts X Platform as User Activity Soars
With Trump’s election win, X saw record user engagement and a flood of new sign-ups. Musk’s platform is now well-positioned for future political cycles, with growing advertiser interest. Could this be a new era for X? Dive deeper here
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
🚴♂️ Peloton’s Millennial Men Push
Peloton’s latest campaign with T.J. and J.J. Watt brings a mix of sibling rivalry and motivation to target millennial men. Fitness meets family competition—just in time for holiday workouts! Read more.
😌 Calm’s Silent Election Day Ad
Calm’s Election Day spot, without a single word, offered a rare moment of peace on a stressful day. A bold, calming move that got people talking. Check it out.
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Thursday 14th November: World Diabetes Day 🩺
- Friday 15th November: Steve Irwin Day 🐊
- Saturday 16th November: International Day for Tolerance 🌏
- Sunday 17th November: World Day of Remembrance for Road Traffic Victims 🚗
- Monday 18th November: Odd Socks Day 🧦
- Tuesday 19th November: World Toilet Day 🚽
- Wednesday 20th November: Universal Children’s Day 👶
And next…
- Thursday 21st November: World Hello Day 👋
- Friday 22nd November: Go for a Ride Day 🚴♂️
- Saturday 23rd November: Espresso Day ☕
- Sunday 24th November: Aura Awareness Day ✨
- Monday 25th November: International Day for the Elimination of Violence Against Women 🚫
- Tuesday 26th November: Cake Day 🧁
- Wednesday 27th November: Turtle Adoption Day 🐢
Catch you next time for more updates!
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