It’s been another busy week in the world of social and content, particularly at Instagram HQ, as several new features are announced, ‘Views’ are now the primary metric, carousels have expanded, and maps might soon be arriving. On LinkedIn, video is rising, and Bytedance has launched a new AI video platform.
Latest News
📊 One Metric to Rule Them All
Instagram is now focusing on views as the primary metric, signalling a shift in how content success is measured. This update will help creators better gauge content performance and refine their strategies accordingly. Read more
🎥 LinkedIn Video Uploads Surge
Video is the fastest-growing format on LinkedIn, with a 34% increase in uploads year-over-year. This highlights the growing importance of video content for professional networking and brand engagement. Read more
📸 Instagram Expands Carousels
You can now add up to 20 photos or videos to a single carousel on Instagram, offering more creative flexibility for your posts. This is a great way to enhance your brand’s visual storytelling. Read more
📍 Insta Gets Maps
Instagram is testing a feature similar to Snap Maps, allowing users to share location-based updates with selected friends. This feature, still in limited testing, offers more restricted privacy settings compared to Snapchat. Read more
🎥 Bytedance Launches AI Video Platform
Bytedance has introduced a new AI-powered video platform, marking their entry into the growing AI video content landscape. Read more
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
Source: Fanta and Warner Bros. Pictures
🥤 Fanta’s Beetlejuice Collaboration
Fanta and Warner Bros. celebrate the spooky season with a Beetlejuice-themed drink. Read more
Source: McDonald’s USA
🍔 McDonald’s Nostalgic Collectors Cups
McDonald’s taps into nostalgia with a new line of collector cups featuring iconic brands. Read more
🗓️ Mark Your Calendars
Opportunities to celebrate this week… 📅
- 14th August: World Lizard Day 🦎
- 15th August: National Relaxation Day 😌
- 16th August: National Tell A Joke Day 😂 / World Bratwurst Day 🌭
- 17th August: National Thrift Shop Day
- 18th August: National Couple’s Day 💑
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