Welcome to your second social round-up of 2025! TikTok’s future in the U.S. is hanging by a thread, Meta’s moderation changes could rattle ad strategies, Instagram’s helping us start 2025 with smarter reach tactics, and YouTube’s Shorts are growing longer. Social moves fast—who knows what’ll change by the time you read this? Let’s dive in. 🚀
Latest News
🤔 Will TikTok Be Banned in the U.S.?
The U.S. Supreme Court looks like it will uphold the TikTok ban unless ByteDance, its Chinese parent company, divests ownership. The ban would take effect on January 19, removing TikTok from app stores and complicating its use. With 170 million American users on the platform, the stakes are high for marketers relying on TikTok for their campaigns. It is definitely time to start thinking about a backup plan. Read more
⚠️ Meta’s Moderation Shift: Will Ads Take a Hit?
Meta’s decision to ease content moderation and drop fact-checking has brands questioning ad safety. After similar changes caused Twitter’s ad revenue to nosedive by 60%, could Meta face the same fate? With 3 billion daily users, advertisers must monitor this shift closely to protect their investments. Read more
📈 Kick Off 2025 Right: Maximise Your Insta Reach
Instagram is sharing key tips to avoid the pitfalls that limit post reach—perfect for fine-tuning your 2025 strategy. A handy infographic breaks down how to stay aligned with the algorithm and boost engagement. It’s the refresher we all need! Read more
📅 TikTok Studio Adds Post Scheduling for Seamless Management
TikTok has added post-scheduling to its TikTok Studio app; while it’s not new functionality, adding it to TikTok Studio provides a streamlined hub for managing campaigns and tracking success. Perfect for creators and marketers looking to optimise their workflow! Read more
🎥 YouTube Expands 3-Minute Shorts to All Users
YouTube has announced the next stage of its Shorts rollout, allowing users to create and edit videos up to 3 minutes long directly in the app. With Shorts driving 70 billion daily views, this added flexibility lets creators experiment with storytelling formats while keeping audiences hooked. Read more
📊 Sprout Social Index 2025: Aussie Insights for Global Trends
Sprout’s global report dives into social’s influence on culture and commerce—but here in Australia, 91% of users track trends through social, and 73% would switch brands over poor customer service. Staying authentic and responsive has never been more crucial. Read more
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨
🦘 MLA’s Lamb Ad
Meat & Livestock Australia’s annual lamb ad is back, urging Aussies to ditch the comments section and connect IRL. Funny, heartfelt, and perfect for summer vibes! Watch now
📺 Channel 4’s Meta Zinger
Channel 4 skewers Meta’s moderation changes in a bold, satirical ad campaign that’s as clever as it is cutting. A must-watch for marketers. Watch now
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 15 Jan: Wikipedia Day 📖
- Thu 16 Jan: International Hot and Spicy Food Day 🌶️
- Fri 17 Jan: International Mentoring Day 🤝
- Sat 18 Jan: National Tulip Day 🌷
- Sun 19 Jan: Brew a Potion Day 🧙♀️
- Mon 20 Jan: Blue Monday 😞
- Tue 21 Jan: International Sweatpants Day 👖
And next…
- Wed 22 Jan: Celebration of Life Day 🎉
- Thu 23 Jan: Sticky Toffee Pudding Day 🍮
- Fri 24 Jan: International Day of Education 🎓
- Sat 25 Jan: Burns Night 🥃
- Sun 26 Jan: International Clean Energy Day 🌱
- Mon 27 Jan: Holocaust Remembrance Day 🕊️
- Tue 28 Jan: Korean New Year 🥟
That’s all for this week! If you’d like to discuss any of these updates—or need advice on smashing your social and content goals this year—don’t hesitate to reach out. We’re always here to help you stay ahead of the game. Let’s make 2025 the year of standout social strategies! 🚀
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