Social media never sleeps—another day, another exciting (maybe) release or update. Here’s a roundup of what’s been happening over the past seven days! It’s been a busy week for Meta and TikTok, with TikTok continuing to rise, Insta integrating WhatsApp into Stories, and Headspace teaming up with TikTok for Mental Health Day.
Latest News
📱 Teens Love Their ‘Gram, but TikTok is on the rise!
Piper Sandler’s latest survey of 13,000 U.S. teens reveals that while Instagram is the most used app, TikTok remains the favourite for entertainment. Snapchat is losing steam, Pinterest is trending up, and Facebook is making a slight comeback with younger users (as covered last week). Keep an eye on these shifts – the landscape is always evolving! Read more
📲 Insta + WhatsApp = DM Power!
Instagram is testing a new WhatsApp sticker for Stories, allowing brands to drive DM conversations directly from Instagram to WhatsApp. As more users prefer private chats over public posts, this sticker could be a game-changer for brands looking to create more intimate connections with their followers! It’ll only be available to businesses that have connected their WhatsApp Business number to their IG accounts, so get connected. Read more
📈 TikTok’s Ad Solutions: Automation is the Future!
TikTok’s new Smart+ automated advertising solutions are helping brands boost performance with minimal effort. With retail solutions, privacy tech, and a 52% increase in return on ad spend, TikTok’s new features are trying to help set advertisers up for success: well worth checking it out, especially with the Holiday season just around the corner! Read more
🧘 Prioritizing Mental Health: TikTok + Headspace Team Up!
We’re big on prioritising your Mental Health, so it was great to see TikTok team up with Headspace on World Mental Health Day to provide 20,000 creators with six months of free access to mental health resources. With over 25 million mental health-related videos on TikTok, it’s a popular topic on the platform, so having trusted, expert-led tools to support creators’ well-being is an excellent step. 🧠 Read more
🔒 Ad Safety Just Got an Upgrade!
At Advertising Week 2024, Meta announced new brand suitability controls for their ads, allowing businesses to turn off comments on ads and block ads from specific profiles. Plus, a faster content block list system means better control and transparency for advertisers. There’s been a mixed reaction to this; some people think comments should be there, and turning them off on ads makes it look like you’re hiding something. Read more
🎥 Video is King: Meta Doubles Down on Video and AI Tools!
Last week, Meta announced that 60% of time spent on Facebook and Instagram is spent watching videos. So, it only makes sense that they’re making it easier to explore video with a new full-screen Video Tab. They also announced that Meta’s AI tools are boosting conversions by 7.6%, and new video AI features (which we highlighted last week) are coming to streamline ad creation. 📊 Read more
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
Source: Apple YouTube
📱Apple iPhone 16 Ad
Apple’s latest ad for the iPhone 16 is unhinged—and we love it! Clowns, crashes, and cabs, all in slo-mo—this one’s wild Read more
Source: LinkedIn
🎮 LinkedIn’s New Logic Game ‘Tango’
We’re big advocates of keeping the brain active, so we’re delighted to see LinkedIn launch Tango, a daily logic game designed to give your brain a workout. 76% of players come back for more—give it a try! Read more
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday 16th October: World Food Day🍲
- Thursday 17th October: International Day for the Eradication of Poverty🌍
- Friday 18th October: World Menopause Day🌸
- Saturday 19th October: International Sloth Day🦥
- Sunday 20th October: National Youth Confidence Day 💫
- Monday 21st October: Back To The Future Day⏳
- Tuesday 22nd October: National Nut Day🥜
And next…
- Thursday 24th October: United Nations Day 🌐
- Friday 25th October: World Pasta Day 🍝
- Saturday 26th October: Pumpkin Day 🎃
- Sunday 27th October: Mentoring Day 👩🏫
- Monday 28th October: International Animation Day 🎨
- Tuesday 29th October: International Internet Day 🌐
- Wednesday 30th October: Spa Week (30th – 5th Nov) 💆♀️
Catch you next time for more updates!
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