By

Alex Robinson

Published on

16/06/2025

Tags

Social Media, Social Media Marketing

Table of Contents

    The pallets of social media news just keep getting stacked higher and higher, and this week, Instagram’s sitting pretty on top of the pile. From artist collabs to long-awaited grid control, they’re throwing out updates like confetti. Snapchat’s shared a juicy Gen Z report, WhatsApp’s dropped another feature bundle, and Meta may have quietly confirmed a long-rumoured algorithm truth. Plus, TikTok shopping is booming.

    Let’s dive in 👇

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    Latest News

    🎨 Instagram Gets Creative (and Practical)

    Instagram has launched a wave of updates aimed at creators, musicians, and anyone who’s ever thought, “Why can’t I rearrange my grid?” Now you can. You’ll soon be able to shuffle your IG posts into the perfect order. Add that to new features like Spotify song sharing in Notes, trial Reels for content testing, and quiet posting (no feed panic), and Instagram’s trying to be both your creative outlet and your chill zone. They’ve even dropped a new font inspired by Rosalía’s handwriting! 👉 Learn more

    📹 Edits Gets a Teleprompter

    Instagram’s Edits app continues its slow but steady march against CapCut. The latest addition? A built-in teleprompter that lets you read your lines while looking straight into the camera, perfect for anyone who’s tired of memorising scripts or filming takes with eyes darting off to the side. You can control speed, text size, and even keep your delivery tight and polished. Simple but solid upgrade. 👉 Learn more

    🛒 TikTok’s Shopping Boom

    TikTok says U.S. in-stream shopping sales are up 120% year-on-year. Yes, really. TikTok Shop has expanded into 750+ categories with over 70 million products available. They’re also introducing new seller tools and prepping a “Deals For You Days” campaign. Still trailing way behind China’s Douyin, but they’re trying everything to make livestream commerce the next big Western trend. 👉 Learn more

    👻 Snapchat’s Lo-Fi Generation

    Snapchat’s latest Generation Report dives deep into how Gen Z and Millennials are using the platform. Spoiler: it’s not for polished content. Lo-fi snaps, casual chats, and raw voice notes dominate. One stat? Snapchatter voice chat time is up 30% from last year, and blurry lenses were viewed 3.2 billion times. If you’re not marketing like a mate, you’re missing the point. 👉 Learn more

    💬 WhatsApp’s Update Overload

    WhatsApp has kindly rounded up all the features they’ve dropped recently, and wow, it’s a lot: animated emojis, group creation with zero people (introvert’s dream), photo polls in channels, new filters for calls, and the long-awaited option to mention entire groups in your Status. Basically, WhatsApp’s becoming a full-fledged social app, without losing its encryption badge of honour. 👉 Learn more

    🔗 Meta’s First Comment Confession

    It’s the Facebook advice we’ve all heard but never seen in writing: put your links in the first comment, not in your post. Now, Meta’s Professional Dashboard is nudging Page managers to do exactly that. While it’s not an official memo, the numbers back it up, 97% of U.S. Facebook views go to posts without external links. TL;DR: Try the first comment trick. 👉 Learn more

    🔥 Quick Tip of the Week

    If you’re running Facebook Pages, try dropping your link in the first comment rather than in the post itself. Meta’s own dashboards are nudging people to do it, and the data suggests it works.

    ✨ Campaigns We Love ✨

    curry's social ad

    🎧 Currys and the Art of Chaos

    Currys nailed Gen Z by embracing weirdness over polish. Their strategy? Memes, chaos, and the occasional existential dread. 👉 Learn more

    tesco club ad

    🕺 Tesco’s Clubcard Clubnight

    Celebrating 30 years of Clubcard with a nostalgic 90s rave? Genius. Loyalty meets glowsticks. 👉 Learn more

    F1 movie brad pitt

    🏎️ F1 Haptic Trailer Is Hectic

    Apple’s new F1 trailer doesn’t just show the movie, it vibrates your iPhone while you watch it. Your commute just got shakier. 👉 Learn more

    🗓️ Mark Your Calendars

    Opportunities to celebrate this week

    And next…

    That’s a wrap for this week!

    That’s it from us, go forth, rearrange your grid, drop your links in the comments, and start coming up with ideas for new haptic trailers.

    If you need any support or advice when it comes to social, content or creative please do reach out, we’d love to help.

    Same time next week? Bye! 👋

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