Welcome back to this week’s TEAM LEWIS Social Round-Up. Meta has dropped a festive checklist to remind us that Christmas is officially here. TikTok is giving creators a megaphone with Bulletin Boards. Buffer says replying to comments is basically algorithm cardio. Meta is quietly killing off some of the oldest Like buttons on the internet. LinkedIn is rolling out a conversational AI search feature that may know your network better than you do. And LinkedIn events are getting a serious power-up.
Let’s get into it 👇
Latest News
🎁 Meta Releases Its Holiday Marketing Checklist
Meta has launched a new Holiday Marketing Checklist, packed with best practices around AI-powered Advantage Plus tools, creative testing and ways to optimise festive campaigns across Facebook and Instagram. It is designed to help brands stay organised through the silly season, while reminding everyone that last-minute ads still need structure to work. It is simple, practical and a good quick reference before pushing out big end-of-year budgets. 👉 Read more
📣 TikTok Launches Bulletin Boards
TikTok has officially launched Bulletin Boards, a one-to-many messaging channel for creators with over 50k followers. Fans can opt in to receive updates directly in their inbox, making it a more dependable way for creators to share news, launch content and drive engagement outside the main feed. It mirrors Instagram Broadcast Channels and taps into rising DM behaviour where communities want closer, more controlled communication from their favourite creators. 👉 Read more
💬 Replying to Comments Boosts Engagement
Buffer analysed more than two million posts and found a consistent pattern. Creators who reply to comments get significantly more reach across almost every platform. Threads leads with a massive 42 per cent lift, while LinkedIn sees a 30 per cent increase, and Instagram sees a 21 per cent increase. It reinforces something we already know. Showing up in your own comments keeps posts alive longer and nudges algorithms to keep surfacing your content. 👉 Read more
🔌 Meta Retires Like and Comment Plugins
Meta is retiring its old Facebook Like and Comment plugins for third-party websites in early 2026. The buttons will simply disappear as algorithms no longer rely on explicit actions to understand interest. It is a milestone moment that really shows how much the internet has changed. The Like button that once defined social engagement is now barely used outside the platforms themselves. 👉 Read more
🧠 LinkedIn Adds AI Conversational Search
LinkedIn has rolled out a new AI-powered search tool for Premium users that accepts plain language queries like “content strategists in Brisbane who work in tourism.” It makes discovery easier for networking, sales and hiring, and pulls from huge amounts of profile and activity data to surface relevant matches. It is another move in Microsoft’s wider AI push across its ecosystem and a sign that LinkedIn is becoming more of a proactive research tool than a static directory. 👉 Read more
🎟 LinkedIn Adds New Event Integrations
LinkedIn is strengthening its event ecosystem with deeper integrations for ON24 and Cvent, letting organisers sync attendance, retarget registrants and run more effective event ads. Event ads already drive around 31 per cent more viewership, so these updates streamline the funnel from awareness to registration to conversion. With live events increasing on the platform, this provides marketers with more opportunities to scale their reach beyond the room. 👉 Read more
🔧 Quick Tip of the Week
Want more reach on your posts? Reply to comments. Keep conversations active. The longer your post stays alive in the algorithm, the more impressions you win.
✨ Campaigns We Love ✨
🎬 Waitrose – The Perfect Gift
A four-minute festive romcom starring Keira Knightley that proves long-form Christmas storytelling still works when it is done properly. 👉 Watch here
🌋 Icelandair – Is Iceland AI-generated
A playful piece questioning whether Iceland looks too perfect to be real. leaning into AI culture while selling the destination. 👉 Watch here
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday November 19 – World Toilet Day 🚽
- Thursday November 20 – World Pancreatic Cancer Day 💜
- Friday November 21 – World Hello Day 👋
- Saturday November 22 – Go For a Ride Day 🚴
- Sunday November 23 – National Espresso Day ☕
- Monday November 24 – National Fairy Bread Day 🍞
- Tuesday November 25 – National Play Day with Dad 🧒
And next…
- Wednesday November 26 – Drinksgiving 🍻
- Thursday 27 November – Thanksgiving 🦃
- Friday 28 November – International Systems Engineer Day 🛠
- Saturday 29 November – International Jaguar Day 🐆
- Sunday 30 November – International Shift Worker Sunday🌙
- Monday 1 December – National Women Support Women Day 🙋♀️
- Tuesday 2 December – International Day for the Abolition of Slavery 🧑⚖️
- Wednesday 3 December – Let’s Hug Day 🤗
That’s a wrap for this week!
I’m about to go through every website we’ve ever built and remove the like buttons. That integration took ages – 12 years ago, and I’ll never get that time back.
If you’d like to discuss any of these updates, please don’t hesitate to reach out.
See you next week, bye 👋
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