Big moves this week: Facebook is trying to bring back that 2009 feeling with a dedicated friends feed, TikTok pulled another filter for crossing the line, and Snapchat’s CEO has a very “fun” way of welcoming new hires. Meanwhile, Instagram could finally embrace reposting like it’s 2012 on Twitter, and LinkedIn is levelling up its ad game with smarter tools and predictive insights.
Let’s get into it! ⏬
Latest News
👥 Facebook Adds a ‘Friends Tab’ to Bring Back the OG Vibes
Mark Zuckerberg wants to channel the early days of Facebook, so Meta has launched a new Friends Tab, a feed dedicated purely to posts from your friends and family.
Gone are suggested friends and friend requests in that spot. Instead, you’ll see photos, stories, birthday updates, and more from your actual connections (remember them?).
It’s a push to bring back what made Facebook magical before it became a marketplace, video hub, meme vault, and ad machine. For now, it’s only available in the US and Canada. 👉 Read More
😬 TikTok Pulls ‘Chubby Filter’ After Backlash
A viral filter that altered body shapes making users look larger or slimmer, sparked some seriously problematic reactions and widespread criticism for promoting body shaming.
The filter, which originated on TikTok’s CapCut app, has now been removed. TikTok says it’s reviewing similar effects and blocking them from teen accounts. But, naturally, some versions are still out there. 👉 Read More
🧪 Snapchat CEO: “I Set New Hires Up to Fail on Day One”
Evan Spiegel, CEO of Snapchat, revealed on The Diary of a CEO podcast that he purposely asks new hires to pitch a big idea on day one, knowing full well they’ll probably bomb.
Why? Because he wants to destigmatise failure and open the door to creativity. Bold move or corporate hazing? You decide.
He also says the #1 trait he hires for is kindness because kind teams make space for wild ideas. Honestly, we rate that. 👉 Read More
📊 LinkedIn Rolls Out Big Campaign Manager Upgrades
LinkedIn has rolled out a series of updates to its Campaign Manager platform to make it easier to plan, optimise, and report on your paid campaigns.
A new Media Planner tool lets you forecast campaign results before launch, complete with expected ROI and performance graphs. They’ve also added dynamic UTMs, one-click ad duplication, and a refreshed dashboard with account-wide insights and best practice tips.
An AI-powered performance digest gives you a plain-English summary of your campaign results, ideal for those “what am I looking at?” moments. 👉 Read More
🔁 Instagram Reposts Are Rolling Out (For Real This Time)
Instagram is finally leaning into reposts, allowing you to share someone else’s content directly to your followers’ feeds, not just your Stories.
Reposts now appear like regular posts, complete with the option to add your own commentary. It’s a move that feels more “X” than IG, but it’s designed to boost engagement by making sharing easier.
This feature was tested years ago and shelved, but IG’s confidence (and reliance on recommended content) means it’s back for another crack. 👉 Read More
🔥 Quick Tip of the Week
LinkedIn Campaigns? Forecast Before You Fund.
With the new Media Planner tool in LinkedIn’s Campaign Manager, you can now predict your campaign’s performance before hitting ‘launch.’ Use it to sense-check your budget and set smarter expectations. The AI-powered performance digest is also handy for post-campaign wrap-ups, especially if you need a quick version for your boss.
✨ Campaigns We Love ✨
🎸 Liquid Death Turns Hate Comments into Country Hits
Carter Faith sings “I’d Never Drink Some Sh*t Called Liquid Death” in a country ballad based on real hater comments. Their fourth go at turning trolls into tunes, and honestly? It’s great. 👉 Watch Here
🥃 Harrison Ford & Glenmorangie Are Back (and Slightly Confused)
In a tongue-in-cheek ad for Glenmorangie, Ford returns to Scotland, clearly wondering how he got roped into this again. Bonus Joel Edgerton cameo included. 👉 Watch Here
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 2 Apr: International Children’s Book Day 📚
- Thu 3 Apr: National Burrito Day 🌯
- Fri 4 Apr: World Rat Day 🐀
- Sat 5 Apr: International Pillow Fight Day 🛏️🥊
- Sun 6 Apr: National Carbonara Day 🍝
- Mon 7 Apr: World Health Day ❤️
- Tue 8 Apr: International Kids Yoga Day 🧘♂️
And next…
- Wed 9 Apr: National Unicorn Day 🦄
- Thu 10 Apr: International Day of Awesomeness 🤩
- Fri 11 Apr: National Marketing Operations Day 💼
- Sat 12 Apr: National Plant a Flower Day 🌼
- Sun 13 Apr: National Scrabble Day 🔤
- Mon 14 Apr: International Moment of Laughter Day 😂
- Tue 15 Apr: World Art Day 🎨
And that’s a wrap! 🎬
From Facebook throwbacks to AI-driven ad tools, it’s been a week of platforms getting back to basics, with a side of future-focused features. Want help making sense of what these updates mean for your brand or campaigns? Let’s talk.
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See you next week! Bye! 👋
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