Social Round-Up: 2 October 2024

It’s been a big week in social media! Instagram brings the vibe with its new sonic identity, TikTok is going big on search ads, and Snapchat partners with Google to expand AI capabilities. Let’s dive in…

Latest News

🎶 Sound On! Instagram Launches Sonic Identity

Instagram has been developing its own “Sonic Identity,” and now, when you download a Reel, you’ll hear their signature sound. In a statement, Instagram said, “We brought a vibe where we intentionally wanted it to be punctuated, but imperfect. A metaphor for everyday creativity that doesn’t have to be perfect to be shared.” Look, they’re not the first business to develop a sonic identity, but they are the first to successfully use the word “vibe” in an official press release! Read more

🤖 Snap’s AI Revolution! Snapchat Partners with Google AI

Snapchat and Google have expanded their partnership to enhance AI capabilities within My AI. With Google’s Gemini on Vertex AI, Snapchat can now handle multimodal tasks like translating street signs or analysing videos for healthy snack options—taking AI-powered features to a whole new level.Read more

🔍 TikTok Search Just Got Bigger! Search Ads Campaign Launches

TikTok is stepping up its search ad game, introducing keyword-based search ads in the U.S. Brands can now target users based on their search intent, giving them more control over placements. As TikTok increasingly becomes a search tool for younger users, this feature could shake up Google’s dominance. Read more

📱 TikTok Creators Get Paid! Subscription Features Expanded

TikTok has rolled out its updated Subscription feature to eligible creators, allowing them to offer exclusive content, perks, and community access to their most engaged followers—for a monthly fee. Fans must subscribe to private communication channels, exclusive videos, and special LIVE content. This VIP experience allows creators to engage with their top supporters while monetising their content. More regions will gain access in the coming weeks. Read more

💻 Editing Apps Won’t Hurt! Third-Party Editing is Fine on Insta

Have you heard the rumour that using third-party apps to edit videos impacts your Instagram reach? Well, according to Instagram, that’s not true! You’re good to go as long as your videos don’t have huge watermarks. Read more

🚨 Verified on WhatsApp! Meta Verified for WhatsApp Business

Another blue tick to chase! You can now get Meta Verified for WhatsApp Business, allowing you to add up to 10 devices, improve security, and prove your business’s authenticity. Read more

🧑‍🎤 Meta’s Avatars Get an Upgrade! New VR Avatars

Meta is rolling out new VR avatars, giving users more ways to customise their characters—similar to gaming avatars. Think futuristic armour, monsters, or animals. Maybe Zuck was giving us a sneak peek of what his avatar will be wearing with that jumper at Meta Connect that read, “Either Zuck or nothing.” Prepare to dress your avatar in styles rivalling even Zuckerberg’s bold fashion choices! Read more