Another week, another wave of social updates to keep us on our toes! Instagram is streamlining profiles, LinkedIn wants you to volunteer, and Snapchat is getting family-friendly with new location-sharing tools. Oh, and there’s some serious movement away from Musk’s X. Let’s dive into the highlights!
Latest News
📖 Highlights Get Their Own Tab!
Instagram is simplifying profiles by moving Stories Highlights into their own “Highlights” tab. Translation? Less clutter, more focus on your grid. But will it mean fewer interactions with those Highlights you worked so hard to curate? Time will tell, but at least your profile will look clean and sleek. Read more
❌ Xodus Alert: Users Flee Musk’s X
The day after the U.S. presidential election, Elon Musk’s X (formerly Twitter) saw its biggest user exodus yet. Bluesky and Threads are capitalising, with Threads now boasting 275M monthly users and Bluesky becoming the #1 app on Apple’s App Store. X’s new terms of service allowing posts to train AI are pushing more users to explore alternatives. A blue sky is looking better by the minute. Read more
💼 LinkedIn Wants You to Volunteer
LinkedIn is letting you add “Open to Volunteer” to your profile, connecting you with opportunities based on your skills and interests. From mentoring to disaster relief, volunteering could be your new networking superpower. Plus, it’s a great way to gain new skills while giving back. Read more
🎶 Symphony of TikTok Ads
TikTok’s Symphony Creative Studio is here to make creating high-performing ads a breeze. With features like avatar generation, multilingual dubbing, and AI-driven editing, your brand can hit those For You Pages faster than ever. Don’t just scroll—become part of the feed. Read more
💰 Threads Ads Are Coming
Threads could roll out ads starting January, giving advertisers a shot at this fast-growing platform. Will they rival X’s ad space? Possibly. But if you’re not ready for ads, Threads’ new custom feeds let you curate your favourite content with keywords. Learn more here.
📍 Snap Maps for Families
Snapchat’s Family Center is leveling up with location-sharing features. Parents can set travel notifications and see who their teens share locations with. Safety meets connection, but is it too Big Brother? That’s up to you. Read the full story
📊 Meta Simplifies Metrics with ‘Views’
Meta is introducing “views” as the universal metric for measuring content performance across Facebook and Instagram. Forget impressions—now it’s all about how often your content shows up on-screen. One view to rule them all! Dive deeper here
💡 TEAM LEWIS Likes
✨ Campaigns We Love – Fizzy Drink Special 🧋
Olipop’s Yeti Holiday Cheer 🎄
Olipop’s adorable yetis star in a heartwarming animated short, delivering a festive message of connection and acceptance. Move over, Rudolph, it’s the year of the yeti! Watch it here.
Pepsi’s ‘Undercover Cups’ Stunt 🥤
Pepsi hilariously swaps out sodas at burger chains, proving once again it’s the ultimate sidekick to fast food. Viral marketing at its fizzy best. Watch the campaign.
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Thursday 21st November: World Hello Day 👋
- Friday 22nd November: Go for a Ride Day 🚴♂️
- Saturday 23rd November: Espresso Day ☕
- Sunday 24th November: Aura Awareness Day ✨
- Monday 25th November: International Day for the Elimination of Violence Against Women 🚫
- Tuesday 26th November: Cake Day 🧁
- Wednesday 27th November: Turtle Adoption Day 🐢
And next…
- Thursday 28th November: Thanksgiving 🍗
- Friday 29th November: Black Friday 🛍️
- Saturday 30th November: Day of Remembrance for all Victims of Chemical Warfare 🕊️
- Sunday 1st December: World AIDS Day 🌍
- Monday 2nd December: Cyber Monday 💻
- Tuesday 3rd December: International Day of Persons with Disabilities ♿
- Wednesday 4th December: Wildlife Conservation Day 🦁
Catch you next time for more updates!
Subscribe to our Weekly Social Newsletter and receive the weekly trend straight to your email.
