Welcome to this week’s Social Round-Up, a peaceful blend of pixels, performance and… yes, a rabbit that drives a car. So what’s been happening these last seven days: Meta aims to enhance your ad strategy, TikTok encourages teens to get a better night’s sleep, Instagram advises creators on pivots, and Threads has become even more link-friendly, along with some great campaign finds and essential dates to bookmark. Let’s jump in 👇
Latest News
📈 Meta Pushes Opportunity Score to More Advertisers
Meta’s “Opportunity Score” is now being highlighted across Ads Manager, a performance summary that gives your campaigns a score from 0 to 100 and shows how many AI-powered recommendations you’ve implemented. Advertisers who follow the system saw a 5% decrease in cost per result, so it’s worth keeping an eye out for the prompt. Just remember, it’s Meta’s version of what they think is working, but it might be a helpful nudge all the same. 👉 Learn More
🧘 TikTok Adds In-App Meditation & Mental Health Support
TikTok is testing guided meditation prompts during sleep hours, and for under-18s, it’ll even interrupt the scroll with breathing exercises and chill music after 10pm. 98% of teens who used the feature in testing kept it switched on, and TikTok’s now donating $2.3 million in ad credits to mental health organisations globally. A smart move for user wellbeing and to ease regulatory pressure. 👉 Learn More
📸 Mosseri Shares Tips on Pivoting Instagram Content
Considering a change in your content direction? IG chief Adam Mosseri says: don’t start a new account unless it’s a total pivot. Instead, warn your followers, archive your old stuff, and test new content with trial Reels. The platform’s algorithm already knows who’s engaging with you, so build on that momentum, don’t start from scratch (unless you’re becoming a chainsaw carver or something). 👉 Learn More
📺 X Rolls Out 4K Video Support for Premium Subscribers
X (formerly Twitter) now allows 4K video uploads, but only for Premium users. Musk originally promised this back in 2023, and it’s finally here, just in time for creators eyeing TV-sized viewing audiences. Also on the horizon: new livestreaming capabilities and broader creator features. If X is part of your mix, this upgrade’s worth considering. 👉 Learn More
🔗 Threads Adds Insights, Link Tracking, and Bio Upgrades
Threads has added new profile controls, including the ability to add up to five links in your bio, view analytics on link clicks, and access a weekly engagement summary. You’ll also get personalised tips to help boost reach and refine your content. It’s another step in making Threads a proper channel for creators and brands, not just a place to live tweet Eurovision. 👉 Learn More
🔥 Quick Tip of the Week
Seeing Meta’s Opportunity Score pop up in Ads Manager? Start by fixing the basics: remove excessive text in images, use square aspect ratio videos, and switch on Advantage+ where relevant — small changes that boost your score (and results) fast.
✨ Campaigns We Love ✨
🐰 The Sports-Loving Rabbit That Drives a Car
Yes, it’s a rabbit. Yes, it drives a car. And yes, it might be the best thing you watch all week. 👉 Watch It
🧀 Switzerland Is Fake
Zurich comedian Patrick “Karpi” Karpiczenko drops a viral deepfake that claims the Alps are CGI. A hilarious teaser for a museum reopening. 👉 See It
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday 21 May – World Meditation Day 🧘♂️
- Thursday 22 May – World Goth Day ⚫
- Friday 23 May – World Turtle Day 🐢
- Saturday 24 May – World Schizophrenia Awareness Day 🔎
- Sunday 25 May – International Plastic Bag Free Day 🌊
- Monday 26 May – World Redhead Day 💇
- Tuesday 27 May – World Marketing Day 🌐
And next…
- Wednesday 28 May – World Hunger Day 🥦
- Thursday 29 May – World Digestive Health Day 🥗
- Friday 30 May – Int’l Day of the Potato 🥔
- Sunday 1 June – Dinosaur Day 🦖
- Monday 2 June – International Leave The Office Early Day 👔
- Tuesday 3 June – World Bicycle Day 🚴
- Wednesday 4 June – Hug Your Cat Day 😻
That’s all for this week. If you want to talk ads, explore features, or teach a rabbit to drive — we’re here for it.
See you next week! Bye! 👋
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