Welcome to another week of social media updates! TikTok’s survival saga continues, Instagram has been rolling out updates faster than we can scroll, LinkedIn has a roadmap to dominate 2025 and Meta’s move to crowdsource content moderation with Community Notes (but not for ads!). As 2025 kicks off, staying informed on these updates is crucial for shaping your social strategies in a rapidly shifting landscape. Let’s get into it! 🚀
Latest News
📱 TikTok’s Back (For Now)
TikTok has returned in the US after President-elect Trump delayed its ban by 90 days to allow ByteDance time to find an American buyer. With 170 million users and brands heavily reliant on the platform for Gen Z engagement, the situation remains unpredictable but vital to monitor for your marketing plans. Read more
📜 Meta’s Community Notes: Not on Paid Ads
Meta’s upcoming Community Notes system will let users annotate organic content with additional context, but notably excludes paid ads. This has left advertisers uneasy, as critical annotations could hit unpromoted content from brands or influencers, which typically fuels up to 50% of campaigns. With 96% of Meta’s revenue coming from ads, brands are watching closely to see how this rollout impacts organic strategies and reputational risks. Read more
🎥 Instagram Launches “Edits”
Instagram’s new app, Edits, is a game-changer for video creators. Offering advanced editing tools, a high-quality camera, and insights into video performance, it’s perfect for brands looking to up their content game. Available for preorder on iOS, this tool is a must-have for streamlining your video creation in 2025. Read more
📈 LinkedIn’s 2025 Playbook
LinkedIn is encouraging marketers to refine their strategies this year with tools like AI-powered campaign optimisation, video content, and smarter measurement options like Revenue Attribution Reports. If B2B marketing is your bread and butter, these updates will keep your campaigns impactful and your ROI clear. Read more
🎞️ Insta’s Reel Deal: 3-Minute Reels & More
Instagram is extending Reels to 3 minutes, adding a taller grid to profiles, and introducing a Reels feed showcasing videos your friends have liked. These updates boost creative opportunities and encourage connection over content—great news for brands and creators looking to deepen engagement. Check out the links below for all the latest from Insta’s main man Adam Mosseri:
3 Minute Reels
Taller grid profiles
Reels Friends Feed
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨
⚽ Google Pixel – Sol Campbell Sparks a Rivalry
Arsenal legend Sol Campbell takes a cheeky swipe at Spurs in a Google Pixel ad that taps into football’s fiercest rivalries. A clever way to combine cultural moments with marketing genius. Watch here
🧟♂️ Kia – Zombie Apocalypse Approved
Kia’s EV campaign imagines Aussie suburbia overrun by zombies, cleverly highlighting the car’s tech features like Smart Park Assist and Kia Voice Command. A fun, creative way to showcase practical innovations. Watch here
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 22 Jan: Celebration of Life Day 🎉
- Thu 23 Jan: Sticky Toffee Pudding Day 🍮
- Fri 24 Jan: International Day of Education 🎓
- Sat 25 Jan: Burns Night 🥃
- Sun 26 Jan: International Clean Energy Day 🌱
- Mon 27 Jan: Holocaust Remembrance Day 🕊️
- Tue 28 Jan: Korean New Year 🥟
And next…
- Wed 29 Jan: Lunar New Year 🌕
- Thu 30 Jan: School Day of Non-violence & Peace ✌️
- Fri 31 Jan: National Fun at Work Day 🎉
- Sat 1 Feb: International Pisco Sour Day 🍹
- Sun 2 Feb: World Play Your Ukulele Day 🎸
- Mon 3 Feb: Doggy Date Night 🐾
- Tue 4 Feb: World Cancer Day 🎗️
That’s a wrap for this week!
Need help navigating these changes? From crafting campaigns to optimising strategies, we’re here to make your 2025 social media game unstoppable. Let’s chat and build something amazing together! 💬✨
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