Another big week of social media updates! LinkedIn is growing for CEOs, Instagram launched a digital business card, and TikTok expanded their Electronic Music Hub. Let’s dive into the latest—there’s a lot to unpack!
Latest News
📊 Carousels Steal the Spotlight! More Reach, More Engagement
Instagram’s head, Adam Mosseri, explained why carousels outperform single posts. Not only do users interact with multiple pieces of media, but Instagram gives them a second chance to swipe if they don’t engage initially. And now, with carousels eligible for the Reels tab, they offer even more exposure. Read more
🧑💼 CEOs Get Social on LinkedIn! Execs Taking Over
CEO activity on LinkedIn is skyrocketing, with a 23% increase in posts and 35% more C-suite pros joining the platform in the U.S. Turns out, their posts get four times more engagement than everyone else’s. I guess even in the digital world, when a CEO speaks, people listen—especially when AI tools do some of the hard work for them. Read more
📇 Instagram’s Digital Business Card! Networking in Style
Instagram is bringing back business cards… digitally! Their new “profile card” feature lets users share their profiles with just a tap. No more awkwardly spelling out your handle—this modern twist on the classic business card could lead to more meaningful connections. Read more
📺 Why We Watch: Authenticity Wins on YouTube
YouTube’s latest Why We Watch report is packed with insights. One key takeaway: it’s not just flashy visuals that grab viewers—authentic, human-centered stories resonate more. If you’re crafting content, lean into realness! Read more
🎶 Bring the Rave! TikTok Expands #ElectronicMusic Hub
Electronic music is thriving on TikTok, with #ElectronicMusic growing by 70% year-on-year in video creations. TikTok is expanding the genre’s dedicated hub to celebrate everything from #Techno to #Trance, launching it globally to coincide with the Amsterdam Dance Event. Time to let your inner DJ shine! Read more
💡 TEAM LEWIS Likes (Fast Food Edition)
What’s been making us laugh, smile and think this week…
Source: KFC
🍗 KFC’s Chicken Tenders War
KFC’s new campaign pits their tenders against the competition. It’s the fried chicken battle we never knew we needed. Read more
Source: lbbonline.com
🍔 McRib is Back
Maccas (McDonald’s) brings back the McRib with glitchy ads, accidental notifications, and plenty of hype. Is it really back this time? Yes. Yes, it is. Read more
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Thursday 24th October: United Nations Day 🌐
- Friday 25th October: World Pasta Day 🍝
- Saturday 26th October: Pumpkin Day 🎃
- Sunday 27th October: Mentoring Day 👩🏫
- Monday 28th October: International Animation Day 🎨
- Tuesday 29th October: International Internet Day 🌐
- Wednesday 30th October: Spa Week (30th – 5th Nov)💆♀️
And next…
- Thursday 31st October: Halloween 🎃
- Friday 1st November: Day of the Dead 💀
- Saturday 2nd November: World Numbat Day 🐾
- Sunday 3rd November: Sandwich Day 🥪
- Monday 4th November: Use Your Common Sense Day 🧠
- Tuesday 5th November: World Tsunami Awareness Day 🌊
- Wednesday 6th November: International Stress Awareness Day 😩
Catch you next time for more updates!
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