It’s official, whether you’re a brand, a small business, or just someone filming your dog eating watermelon in slow-mo, every platform wants your content, your ads, and your undivided attention. This week, Facebook declared that everything is now a Reel, TikTok dropped new AI tools that basically build your campaigns for you, and WhatsApp quietly took a step closer to becoming a full-blown media platform. Oh, and influencers are now getting more brand money than ever, so if you’ve got a ring light and a strong opinion, now’s your time.
Social is moving fast, and the platforms are evolving even faster. Let’s get into what you need to know 👇
Latest News
📽 Facebook Is Reels Now. All of It.
Every video you upload to Facebook is now officially a Reel. There’s no longer a “video vs Reel” option; unless it’s a livestream, it’s going straight into the Reels feed. Meta’s also unifying metrics and simplifying publishing, which sounds great. But why? Meta wants to boost time spent on-platform and keep up with TikTok, and Reels are their big hitter. If your brand hasn’t worked Reels into its Facebook content plan yet, now’s the time to jump in. 👉 Learn more
🤖 TikTok Symphony Adds AI Video Tools (and Virtual Models)
TikTok’s Symphony platform now includes text-to-video, image-to-video, and digital avatars that can hold your product, try on clothes, or promote your app. It’s also joined forces with Adobe Express and WPP, making it easier to build TikTok-first creative. This isn’t just about saving production time; it’s a chance to test creativity faster, adapt to trends instantly, and scale content without scaling your budget. 👉 Learn more
📈 Influencer Budgets Surge by 36% – and Big Brands Are Leading the Charge
Influencer marketing is no longer a “nice to have”, it’s where the major players play. The industry’s on track to hit $33B this year, with giants like Unilever saying they’ll hire 20x more influencers. The reason? Online creators know how to make content that actually works on each platform. If you’re still wondering whether influencer marketing is worth the spend, just know the brands already on the podium aren’t asking that question anymore. 👉 Learn more
📲 WhatsApp Adds Ads – But Says Your Chats Are Safe
WhatsApp’s rolling out new ad formats, including status-style posts, sponsored updates, and paid channel subscriptions. Your private messages are still encrypted, but if you’ve linked your account to Facebook or Instagram, expect more personalised ads.
For brands, it’s a new frontier to reach users where they spend time, but tread carefully. WhatsApp users aren’t as ad-friendly as Instagram scrollers, so content will need to feel helpful, not intrusive. 👉 Learn more
🕶 Meta Drops Oakley AI Glasses for Sporty Types
Meta’s teamed up with Oakley to launch water-resistant, battery-boosted smart glasses, basically Ray-Bans with a gym membership. They’ve got a camera, speakers, and Meta AI baked in, but no fitness tracking (yet).
This is more style shift than tech leap, but it shows Meta’s still betting big on wearables, and if you’re in the POV content game, this gives creators another hands-free weapon in their kit. 👉 Learn more
📰 Social Media Becomes the U.S.’s #1 News Source
According to Oxford’s Reuters Institute, more Americans now get their news from social media than TV or news sites. 54% turn to TikTok, Instagram, and YouTube first, especially younger audiences. And yes, most prefer watching the news over reading it.
If you’re a brand sharing updates, product news, or company wins, you’re a publisher now. Make it visual, make it mobile, and make it fast. 👉 Learn more
🔥 Quick Tip of the Week
Now that every Facebook video is a Reel, shoot and edit with Reels in mind, even if you’re uploading something longer. Vertical, fast-paced, and hook-heavy wins the algorithm game.
✨ Campaigns We Love – Cannes Special ✨
😎 GoDaddy – “Act Like You Know”
A hilarious Super Bowl return starring Walton Goggins, who knows absolutely nothing about running a biz, but luckily GoDaddy does. 👉 Watch it
📱 Apple – Shot on iPhone
The classic campaign just won big at Cannes. Simplicity, creativity, and a product demo in one. 👉 See it here
🕊 Dove – Real Beauty: The Long Game
From 2004 to now, Dove’s been building a self-esteem movement. Still powerful, still relevant, still needed. 👉 Explore it
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday 25 June – Global Beatles Day 🎸
- Thursday 26 June – World Drug Day 🚫
- Friday 27 June – International Pineapple Day🍍
- Saturday 28 June – Dream Big Day 🌈
- Sunday 29 June – World Industrial Design Day🪑
- Monday 30 June – Social Media Day 💬
- Tuesday 1 July – International Chicken Wing Day 🍗
And next…
- Wednesday 2 July – World Tutors Day 👨🏫
- Thursday 3 July – Plastic Bag Free Day 🛍
- Friday 4 July – Alice in Wonderland Day 🕳
- Saturday 5 July – Pet Remembrance Day 🐾
- Sunday 6 July – International Kissing Day 💋
- Monday 7 July – World Chocolate Day 🍫
- Tuesday 8 July – Be a Kid Again Day 🧒
That’s a wrap for this week!
That’s it from us, go forth, rearrange your grid, drop your links in the comments, and start coming up with ideas for new haptic trailers.
If you need any support or advice when it comes to social, content or creative please do reach out, we’d love to help.
Same time next week? Bye! 👋
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