Another week, another wave of social updates to keep you ahead of the game! 🎯Facebook is hitting delete on old live streams, Instagram is upgrading its Partnership Ads, and LinkedIn is giving newsletter creators more data. Meanwhile, TikTok is pushing live shopping into new markets, and YouTube is letting creators respond to comments with voice clips. Let’s dive in! ⏬
Latest News
📹 Facebook to Auto-Delete Live Streams After 30 Days
Facebook live streams will now automatically disappear after 30 days unless downloaded or transferred. Existing live videos older than 30 days will also be wiped, and users will get a 90-day warning to save their archives.
For brands and creators relying on Facebook Live, ensuring your best content doesn’t vanish into the void. If live content is a key part of your strategy, start repurposing clips into highlight reels, Shorts, or evergreen content. 👉 Read More
💬 Instagram Adds Sponsored Creator Testimonials
Instagram is rolling out Partnership Testimonials, allowing brands to feature a creator’s endorsement as a sponsored comment on Partnership Ads. This lets creators write quick, text-only testimonials that appear directly in the comments of branded posts.
For brands, this boosts credibility and encourages conversions by placing trusted creator recommendations right where users engage. If you’re running creator-led ads, consider incorporating testimonials into your campaigns for an extra layer of social proof. 👉 Read More
📝 Meta Explains Community Notes
Meta has explained how its Community Notes platform will work. It will allow contributors to add context to misleading posts. Available across Facebook, Instagram, and Threads, these user-generated fact-checks are capped at 500 characters and must include a supporting link.
While currently U.S.-only, brands should stay aware of how Community Notes could impact social conversations—especially around hot-button issues or product claims. 👉 Read More
📊 LinkedIn Adds Newsletter Open Rates
LinkedIn has introduced two new newsletter metrics:
- 📩Email Sends – The number of subscribers who received your newsletter.
- 📬Email Open Rate – The estimated percentage of subscribers who opened it.
This is a game-changer for LinkedIn content strategy, offering deeper insights into what’s resonating with your audience. If your open rate is low, experiment with punchier subject lines, personalised intros, and value-driven hooks. 👉 Read More
🛍️ TikTok Expands Live Shopping to More Regions
TikTok’s live-stream shopping model is booming in China, and now the platform is expanding into Italy, Germany, France, Japan, and Brazil. With live commerce driving billions in sales, this expansion signals TikTok’s growing e-commerce ambitions beyond Asia.
For brands selling online, this is the moment to explore TikTok Live Shopping. If your market is included in the expansion, start testing live product demos, influencer-led shopping events, or limited-time offers via TikTok Live. 👉 Read More
🎤 YouTube Adds Voice Replies & Quick Promote for Shorts
YouTube is rolling out voice replies to comments, letting creators record 30-second audio responses instead of typing. Meanwhile, a new Quick Promote feature will help boost Shorts to a wider audience without manually setting up an ad campaign.
Voice replies create a more personal, engaging way to interact with your audience, and Quick Promote makes it easier to scale high-performing Shorts. If you’re a creator or brand using YouTube, consider using voice replies to build stronger community engagement. 👉 Read More
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨ 
🍖 ETA BBQ Sauce Embraces Nostalgia
BBQ sauce brand ETA is leaning into its “no-BS” Aussie identity with a nostalgic new campaign to reconnect with its roots. 👉 Watch Here
🍻 Gage Roads Launches ‘Made for Yewww’
Aussie craft brewer Gage Roads is tapping into the joy of life’s best moments with a new brand platform, “Made for Yewww”. The campaign celebrates those post-surf beers, road trip pit stops, and spontaneous sunset hangs. 👉 Watch Here
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 19 Feb: International Tug of War Day 🏆
- Thu 20 Feb: World Day of Social Justice ⚖️
- Fri 21 Feb: World Care Day 🤝
- Sat 22 Feb: National Margarita Day 🍹
- Sun 23 Feb: World Understanding and Peace Day ☮️
- Mon 24 Feb: World Bartender Day 🍸
- Tues 25th Feb: Let’s All Eat Right Day 🥗
And next…
- Wed March 5th: National Cheese Doodle Day 🧀
- Thu March 6th: National Frozen Food Day ❄️
- Fri March 7th: National Employee Appreciation Day 🙌
- Sat March 8th: International Women’s Day 💜
- Sun March 9th: National Barbie Day 🎀
- Mon March 10th: National Mario Day 🍄
- Tue March 11th: World Plumbing Day 🔧
And that’s a wrap! 🎬
If you need help with LinkedIn newsletters, live shopping strategies, or making your brand’s social content as engaging as your best-performing ads, let’s chat.🚀
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