Welcome to this week’s social round-up! 🎉 Threads is threading its way into ad territory, LinkedIn is redefining what it means to be a “Top Voice,” Instagram’s secret sauce for reach has been revealed, and Meta’s bold changes are keeping us all on our toes. Let’s dive into the top stories every social media pro needs to know this week! 🚀
Latest News
🧵 Threads Gets Ads
Meta is testing ads on Threads, starting with image placements in the feed. Advertisers can seamlessly extend Meta campaigns via Ads Manager, reaching over 300M monthly users. With AI-powered safety filters and user controls, Threads aims to provide a safe, relevant ad experience while building momentum as a fast-growing platform. 👉 Read More
📈 LinkedIn’s New ‘Top Voice’ Badge Updates
LinkedIn is refining its Top Voice badge system, highlighting professionals who consistently share quality insights. The badge will last for six months and be subject to renewal based on content originality, professional expertise, and adherence to platform standards. These changes ensure the badge reflects thought leadership, setting the bar for meaningful contributions in 2025. 👉 Learn More
📈 Instagram’s Ranking Secrets Revealed
Instagram’s ranking system prioritises metrics like watch time, likes, and sends to determine reach. Connected reach focuses on followers, while unconnected reach targets non-followers. This insight is a great 2025 refresher for optimising performance and understanding what drives meaningful engagement across your content. 👉 Discover More
🔮 Meta’s Big Changes: Stay Ahead
Meta’s moderation shifts, removal of fact-checking, and leadership changes are shaking up the social landscape. For organic content, focus on community management and transparency. For paid ads, diversify your platforms and monitor campaigns closely. Staying proactive is key to navigating these changes without losing audience trust. 👉 Read the Full Guide
📅 Threads Adds Post Scheduling
Threads now offers native post scheduling, simplifying planning for its 300M+ users. This feature strengthens Threads as a serious competitor to X and a must-watch for real-time social content in 2025.👉 Learn More
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨
🛒 IKEA’s Harlem Shake Revival
To celebrate its loyalty program, IKEA has relaunched iconic social challenges from a decade ago—nostalgia marketing at its finest! 👉 Watch Here
🍦 ALDI’s Retro Ice Cream Truck
ALDI is rolling out a vintage ice cream truck serving sweet treats at retro prices. It’s a deliciously cool way to connect with Aussie customers this summer. 👉 Get the Scoop
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 29 Jan: Lunar New Year 🌕
- Thu 30 Jan: School Day of Non-violence & Peace ✌️
- Fri 31 Jan: National Fun at Work Day 🎉
- Sat 1 Feb: International Pisco Sour Day 🍹
- Sun 2 Feb: World Play Your Ukulele Day 🎸
- Mon 3 Feb: Doggy Date Night 🐾
- Tue 4 Feb: World Cancer Day 🎗️
And next…
- Wed 5 Feb: World Nutella Day 🍫
- Thu 6 Feb: Pay a Compliment Day 🌟
- Fri 7 Feb: National Women’s Heart Day ❤️
- Sat 8 Feb: Royal Hobart Regatta ⛵
- Sun 9 Feb: World Chocolate Day 🍫
- Mon 10 Feb: Super Bowl LIX 🏈
- Tue 11 Feb: International Day of Women and Girls in Science 🔬
That’s a wrap for this week!
Looking to thread your way into Threads ads, sharpen your LinkedIn strategy, or navigate Meta’s shifting tides? We’re here to help make 2025 your best year in social yet. Drop us a message, and let’s make magic happen! 🙌
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